Our Team
BDR Executive Team
Bruce Wiseman
Owner & President
Bruce Wiseman has been providing management consulting services and training to leading HVAC dealers since 1995 when he founded Northwest Management Group, the predecessor to Business Development Resources, Inc. (BDR). As company President, Bruce leads the Profit Coach program, helping clients grow their business and increase their profits. As a trainer, Bruce brings his real-world…
Kim Archer
Vice President of Coaching & Trainer
Kim Archer is the lead trainer for BDR’s financial courses, Accounting & Office Management and QuickBooks for the HVAC Contractor. She also serves as BDR’s Vice President for Dealer Coaching and is the architect of BDR’s Profit Launch business planning workshops. In 1990, Kim began working for a small heating contractor with revenues of less…
Tammy Vasquez
Senior Head Coach
Tammy Vasquez has built a highly successful 14 year career in the HVAC industry spanning sales, marketing, management, operations-process development, and business management consulting. Her career path as a Territory Manager for a Trane Distributor, a Sales and Marketing Manager for a fast-growing HVAC dealer and then as a HVAC Business Management Consultant have prepared…
Kimberly Wibbenmeyer
Senior Financial Coach
Kimberly Wibbenmeyer joined BDR as a Financial Coach in January 2009. A graduate of Southeast Missouri State University, Kimberly has a Bachelor’s degree in Business Administration with a major in Finance, and has been working in the accounting and Finance field for well over 15 years. Before coming to BDR, Kimberly worked in a several…
Matt Baker
Director of Dealer Recruiting
Matt has over twenty years of experience spanning sales, sales management, and business ownership. As the Sales Manager for a software company in Seattle, Matt trained and managed a team of 20 sales representatives. As the same company’s Director of Financial Services Vertical Market, Matt developed the sales strategy and all marketing content, and traveled…
BDR Team
Adam Skorstad
Head Coach
Adam Skorstad’s HVAC career is a story of rapid promotion with well-rounded experience and success spanning multiple senior management roles at multiple companies. He has held a senior management sales and marketing role for a HVAC manufacturer with multi-state responsibilities as well as being hired twice as a business turn-around specialist. Adam has a strong…
Adriane Woodrum
Financial Coach
Adriane Woodrum has over 20 years of experience in Business Management with over 9 years in the HVAC industry. When she started in the industry, she was the sole office staff managing the bookkeeping, dispatching, & sales & Install coordination. In 2014 Adriane attended the BDR class Accounting & Office Management, and Quickbooks for Contractors. These training classes had a profound impact…
Angie Swartz
BDR University Training Advisor
Angie Swartz joined BDR in 2004 and has held many roles. She is currently the BDR University Training Advisor. She handles continued client relationship development and communications and is responsible for clear and timely communications to staff on BDR University schedules, attendees, and tasks to be completed. Angie manages the BDR University registration process from inception to…
Brittany Baimbridge
Financial Coach
Prior to joining BDR, Brittany worked with service-based companies in a financial role for over 10 years with more than 5 years’ experience in the HVAC industry. She started in bookkeeping and office management, then took on a Controller position and was promoted to Operations Manager. Brittany is extremely organized, and detail oriented with a…
Candy Cunningham
Client Relationship Specialist & Trainer
Candy Cunningham is BDR’s Client Relationship Specialist. She is BDR’s primary contact person for our distribution training sales channel and provides ongoing resources to BDR’s distribution partners to help them host successful classes that drive their business forward. Candy has a deep background in distribution sales and territory management. In 1994, Candy become a Sales…
Catherine Bares
Service Coach & Trainer
Catherine has 21-years of HVAC experience, with 19-years focused on Service Operations & Sales. Hired as a temporary summer-season employee for a $700,000 business, where everyone-does-everything, Catherine worked directly with the owner to grow his company into an award-winning, process-driven, customer-focused business doing north of $4 million in revenues. She has held numerous positions over…
Chris Ditty
Financial Coach
Chris Ditty has built a successful 10-year track record in business-management accounting and related operational and administrative roles. The beautiful thing for BDR’s coaching clientele is that her experience is heavily concentrated in the contracting industry, with wide-ranging experience across all accounting functions, plus many financial, contract & project-administration and employee management functions. Given her…
Chris Koch
Head Coach & Trainer
Chris Koch brings 25-years of HVAC industry experience to BDR’s business coaching clientele. While Chris has focused primarily on the commercial service arena, he has a significant amount of residential HVAC and plumbing experience, including “mixed-use buildings” that blend commercial and residential markets. He started at the ground floor – literally – and worked his…
Dave Consulo
Head Coach & Trainer
Dave Consulo brings 13-years of HVAC experience spanning the type of knowledge and expertise that can only be gained by starting at the ground-floor and rising through the ranks. He has helper, installer, and installation team leader experience. He was a sales rep and sales manager. He rose to manage both Installation and Service. He…
Dave McDuffee
Head Coach
Dave McDuffee brings over thirty-two years of business management and ownership experience to the Profit Coach program. Dave has a proven track record of success at positioning his companies for growth and prosperity in difficult market environments. Like many of our clients, Dave got his start in the family HVAC business. Starting on the ground…
Gary Heath
Head Coach
Gary Heath has been in the HVAC industry since 1977 with experience in both residential and commercial HVAC. He has been a Head Coach with BDR since 2007. Gary began his career in wholesale distribution working for his family’s business, spending a decade learning the business from the ground up. During the same period he…
Gwen Campbell
Head Coach
Some people love sales, inherently understand financial performance metrics, “and” are just plain gifted with exceptional mentorship and management skills. Gwen Campbell is one of them. Gwen brings 14-years of experience spanning sales, marketing strategy, installation and service management, accounting systems set-up, and back-office operations. She has worked her way up, through, and across virtually…
Jasen Laws
Head Coach & Trainer
Jasen Laws brings 25 years of HVAC, Electrical and Refrigeration industry experience to BDR’s business coaching clientele. Jasen began his career as a teenager in a sheet metal shop building ductwork. Worked his way up by learning every aspect of the industry by working for HVAC companies, owning his own company and in distribution. His…
Jay Crowe
Head Coach
Together with his father in 2001, Jay started their residential HVAC business from scratch as 50/50 owners until selling the business to his brother in 2022. He learned the industry from the ground up, and has held every tactical and leadership role as their business grew and evolved. At Jay’s urging, Crowe Heating & Air…
Jeff Plant
Head Coach & Trainer
Jeff has 26 years of experience in the contracting trades with the last 20 years in HVAC starting at the ground floor level and rising to Chief Operating Officer for a $40 million business. He has always started at the bottom rung and worked his way up, quickly mastering a wide array of roles in…
Jennifer Shooshanian
Senior Service Coach & Trainer
Now approaching three decades of experience specializing in HVAC Service Operations Management, Jennifer Shooshanian is one of the most knowledgeable and accomplished service performance experts in America. She entered the HVAC industry in 1991 working for Jacob’s Heating and Air for 13 years. Based on a ground-floor start, many roles across multiple departments, she developed…
Jim Corcoran
Head Coach
Jim Corcoran has been in the HVAC industry since 1981, when he began working in his family’s HVAC dealership. After working in a family business, Jim understands the beginning struggles and the large peaks and valleys that most companies go through at one time or another. Jim’s HVAC knowledge covers all aspects of the industry,…
Jim Scott
Head Coach
Jim began his HVAC career in 1979 as an installer, becoming a Journeyman Tech in 1984. He has done retrofit, new construction, residential, commercial, and architectural metal work as an installer and technician. In 1994, Jim decided to start his own company in order to create a new life for himself, get more time off,…
John Michel
Head Coach & Trainer
Starting in 1988, John Michel has built a highly successful career in the HVAC, Energy Services, Plumbing, and related contracting fields with extensive experience in both the Residential and Commercial markets. In all of John’s roles, he was heavily involved in developing corporate organizational structure including people, processes, and other resources necessary to drive personal and…
John Tobin
Sales - Coaching Programs
John Tobin comes to BDR with 20 plus years of customer service experience along with over a decade of sales and advisory work to compliment his very upbeat personality and genuine love of helping people to accomplish their goals. John joined BDR in September of 2009. In his initial role, he focused on making dealer…
Kasey Stanley
Financial Coach & Trainer
Kasey Stanley brings considerable expertise and practical experience to her role as a Financial Coach for BDR’s clients. She has a total of 20-years of accounting experience with the last 10-years in the HVAC industry. She has worked for two companies in HVAC, starting as the Full-Charge Bookkeeper and taking on more responsibility in Dispatching…
Kevin Nott
Head Coach
Kevin has been actively involved in the HVAC industry since 1992 and has been a Profit Coach with BDR since 2010. Kevin began his professional career as a commercial banker and spent nearly a decade in corporate financial positions before becoming involved with the HVAC industry. He was introduced to the industry when he accepted…
Laura Finley
Financial Coach
Laura Finley spent 2 1/2 years working in the HVAC industry in Louisiana. She was promoted to Office Manager within 6 months of hire while also functioning as the company’s HR operator. Although starting small, she was a part of the management team who grew the business to double its size in revenue as well…
Lauren Woodward
Financial Coach
Lauren Woodward joined the BDR family in November 2021. Lauren has a passion for helping small, family-owned businesses succeed. She grew up in her grandparent’s business, spending much of her childhood in and learning the service industry. As an adult, Lauren continued in the service industry as a receptionist. She was quickly recognized for her…
Matthew Gervais
Financial Coach
Matthew Gervais has been a part of the plumbing & heating industry for over 20 years. His experience ranges from working in both the warehouse and the field, as well as on an administrative team. Matthew has over 15 years of experience in the role of Full Charge Bookkeeper. He gained valuable experience in his most recent…
Meegan Stanton
Financial Coach
Meegan Stanton has been with BDR since 2006, moving quickly through the ranks to become one of BDR’s Financial Coaches. Starting as a Financial Analyst, Meegan has provided excellent customer service and shown a strong desire to help others with any accounting issues that may arise. Moving next to Support Coach and Senior Financial Analyst,…
Paul Grizzle
Head Coach
Paul Grizzle’s HVAC career spans 24-years of total industry experience with 15-years as a successful business owner, 6-years in a leadership role within the Air Conditioned Contractors of America (ACCA) organization, and 2-years working with BDR as a client in the Profit Coach Program. Starting with a technical education degree in HVAC, Paul gained…
Rachel Millington
Financial Coach
Rachel Millington brings her 20 years of experience in the accounting field to BDR’s Profit Coach Team. Before coming to BDR, Rachel worked extensively to help grow a family-owned business through her accounting and QuickBooks expertise. Rachel’s experience includes full-charge Bookkeeper, Accounts Receivable, Accounts Payable, Bank Reconciliation, Payroll, Month End Statement Closing and Preparation, and…
Ronda Chaney
Head Coach
Ronda Chaney started her business management career in 2000, moving into the HVAC industry in 2009. Before joining BDR as a Business Coach in 2019, Ronda created a stellar management career in the HVAC industry for over 10 years. Recognizing her intelligence, leadership, management skills and people skills, her employer formed a Leadership Team just…
Scott Tinder
Trainer & Instructional Designer
Scott has been involved in the HVAC industry since graduating with a business degree from Eastern Washington University in 1988. He has worked with dealers, distributors and manufacturers throughout the United States and Canada to drive profitable growth in their businesses. He brings a genuine passion for helping the companies and individuals he works with…
Sean Schmidt
Head Coach
Sean Schmidt joined BDR in 2021 following an exceptional HVAC career that began in 1992. He has held various management and leadership roles in HVAC & plumbing wholesale distribution. In the distribution arena, Sean was promoted three times into key roles in sales, product management, and then branch manager for Thomas Somerville Co. His distribution…
Shaun Weiss
Head Coach & Trainer
Shaun has 12 years of experience in the HVAC and Plumbing industry spanning several operational, management and sales roles, with a concentration in – and passion for – Service Management & Service Operations. He has management experience in the Residential, Commercial and large-scale Industrial Mining markets. He has built and grown service, installation and sales…
Stephanie Evans
Financial Coach
Stephanie Evans joined BDR in January 2020, bringing 15 years of directly relevant experience in accounting, bookkeeping, operations, and office management, with her last eight years as the business owner of North Florida Bookkeeping, LLC. She has considerable expertise in formal accounting practice, systems set-up, software configuration and integrations, process development, and operational streamlining. She…
Trevor Eaton
Financial Coach
Trevor Eaton joined BDR as a Financial Coach in June 2021. Trevor has over 10 years of accounting experience, with over 6 years in the HVAC industry. Trevor was introduced to BDR through training. He used that training to restructure his company’s financial statements to allow the leadership team to use them as a management…
