Bruce Wiseman

CEO & Founder

Bruce Wiseman - 2022.

Certifications & Accolades

  • Aveta Business Institute – Six Sigma Black Belt
  • Corporate Finance Institute - Business Valuation

    Bruce Wiseman has been providing management consulting services and training to leading HVAC dealers since 1995 when he founded Northwest Management Group, the predecessor to Business Development Resources, Inc. (BDR).

    As CEO, Bruce leads the Profit Coach program, helping clients grow their businesses and increase their profits. As a trainer, Bruce brings his real-world experience to the classroom and offers creative strategies for dealers to drive profit and growth in their businesses.

    In addition to his consulting and training experience, Bruce was a primary author of the Trane Comfort Specialist Operations Manual and has developed several software applications for the HVAC industry.

    Before founding Northwest Management Group, Bruce was the General Manager of a $13 million HVAC company with annual growth of over 25% and a net income of over 15%.

    Bruce’s industry experience also includes starting and developing a residential division for a large mechanical contractor. After little more than a year, the mechanical contractor’s annualized revenues exceeded $4 million.

    Bruce has a degree in Accounting and Business Administration from Western Washington University.

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