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A & L Heating and Air

Carol Jamerson

I am from the agriculture industry. I have been a service manager and service office manager. I learned so much including so many eye-opening strategies.

The “D4D” and 8 for 10 are tools that every service department should utilize. All of the instructors are professional and very knowledgeable.

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A-Air Co

Regis Dumm

I am looking at buying my current company as an employee of 27 years, but I’m learning from this class that I need to develop a selling strategy!

I came into this class with the need to learn the purchasing of a business. I left with the knowledge of how to structure my company for a sale in the future. That’s powerful!

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AA Air Company

Donna Kimble

Learned to get out of way of employees; 30 - 32 new customers per month;  Growing Service Maintenance Program;  Really appreciate BDR and Tammy Vasquez! 

Watch what Donna Kimble has to say about her experience.


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AA Air Company

Chris Bowers

I came in not knowing what to expect. This was my first BDR experience. I appreciate the knowledge passed for me to become a top producing technician with honesty and integrity. I look forward to many more years of BDR trainings.

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Aces AC Supply

Jon Landry

Jon Landry, Aces AC Supply

I would like to thank you. I know I will get more emails [from my dealers praising this class] like the one below. I have been very busy all day sending information to everyone that was involved in the class. This is exciting. I have my work cut out for me, but I look forward to it. You all delivered as promised.                                                 

Thank you both.


Tim Newton, Air-Ton Heating and AC

The class made a huge impact for me and our business. The trainers from BDR did an excellent job in the presentation of the class. I used the information from them and started implementing it immediately in our everyday operations.

After the class, the boost we have to make the changes within our company to become more profitable is unmatched. We plan on using BDR in every way we can to help us through the growing process we are moving towards.

I attended the class five years ago and regretfully was unable to make these changes. To be honest, I was not completely sold on everything. For some reason, the changes that were made and possibly the way it was presented by the trainer made more of an impact to me.

We are very excited to do this and appreciate all the work that Jon Landry and Aces did to make this available for us.

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Advanced Air & Metal

Brent Homan

Typically, I am skeptical about sales training classes. In my experiences, the majority of them are “copy and paste” of each other’s hot button topics. Most of the positive experiences we had with other trainings is talking with other attendees about what works for them during breaks, lunch, and dinner.

This class was structured on that format. What works, why it works, and most importantly, how to make it work for you. Best training I have ever been to. Thank you.

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Advantage Air

Troy Jones

Tough year in 2014 due to weather; Implemented a Service Maintenance Program; Customers accepted it well (better than me) and Maintenance biz is up; We are planning to buy the property we currently rent and build a facility for our business; Wahoo!!!

Watch what Troy Jones has to say about his experience.


Troy Jones - PL Wahoo! from Business Development Resources on Vimeo.

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Advent Air Conditioning

Mike Douglas

Residential Contracting Business of the Year 2014, Contracting Business Magazine; With BDR help, management style went from finding out what our employees are doing and stop them...to putting a plan together and helping them. My managers run the business now and just provide guidance and motivational speaking.

Watch what Mike Douglas has to say about his experience.

Mike Douglas - PL Wahoo! from Business Development Resources on Vimeo.

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Advent Air Conditioning

Michael Douglas

The instructor is great at explaining the need to keep up to date with Human Resources rules and laws as they are always changing. He discusses the way to recruit, train, and communicate with different generations. As managers, we have to change how we approach our employees, not the other way around, based off their needs and focus.

This class helps us get the most out of each employee based on their generational needs and desires. For consistency in our leadership team communication with our employees, we sent our entire leadership team to this class.

Light bulbs will go off during this class to help your business grow with happy and engaged employees.

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Air Aide

Jeff Thiry

Fabulous introduction into building a successful, retail, HVAC business. Barry, Shaun, & Candy were passionate and engaging in their delivery.

Value kept building from start to finish with easy-to-understand strategies and tactics that can be implemented over time and tailored to match your company’s model.

I am motivated to not only increase my sales price and closing ratio, but build a better company to deliver better products and services. I’m all in on the “WAHOO!!” 

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Air Care

Malissa Sandoval

Michael has provided me with the tools I need to successfully run my company. I will be enrolling in many more BDR classes in the near future. Thank you Michael and the whole BDR family!

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Air Flo Heating Co.

Joel Berson

BDR Wahoo - Great Numbers; Growth; Operating Expenses

Watch what Joel Berson has to say about his experience.



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Air Pro Air Conditioning & Heating

Barry Granger

Commercial New Construction & Service and Residential Install & Service; Highest Revenue in company history

Watch what Barry Granger has to say about his experience.


Barry Granger - PL Wahoo! from Business Development Resources on Vimeo.

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AirAide LLC

Jeff Thiry

Fabulous introduction into building a successful, retail, HVAC business. Barry, Shaun, & Candy were passionate and engaging in their delivery.

Value kept building from start to finish with easy-to-understand strategies and tactics that can be implemented over time and tailored to match your company’s model.

I am motivated to not only increase my sales price and closing ratio, but build a better company to deliver better products and services. I’m all in on the “WAHOO!!” 

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Albie "Chris" Clifton

This class made me more aware of how important the procedures are to ensure satisfied clients, happy employees, and a profitable business. We have used some of the ideas in the past and some currently, but to put it all together in full implementation would make a world of difference in our business model.

It has also been very useful to see other companies and share ideas with them. Each of us are different but have similar successes and failures. To see that BDR is helping us to achieve a higher standard for the industry is encouraging.

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AirOne Heating and AC

Lance Beck

I have been working with BDR Inc. for some time now. We are still working on implementing most of what we have learned, but we are already seeing an increase in sales. Mostly, having a clear direction and guidance from people who have had success in this industry before me has taken a serious load off and relieved a lot of anxiety.

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Albany Air

Angie Giles

The class was more informative than expected. A lot of info in 3 days but very well organized. Our company has a long way to go with implementing electronics & GPS and getting away from manual paperwork.

Thanks to the instructor for explaining thoroughly the guidelines for maintenance.

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All About Air

Brian Jamar

BDR has been a fantastic investment and huge help to us.

Our company has been running the same way for the past 17 years: broke and getting more broke! We made the decision to hire BDR after my wife attended a business course at our supplier in Austin. She came back with a bucket full of ideas and information. When we started looking into it all, we realized how limited our knowledge of this industry really was.

We hired BDR in the Fall of 2017 and were paired with Paul Grizzle as our Head Coach and Judy Adamson as our Financial Coach. We were rather overwhelmed at first and almost regretting our decision until about March of 2018. Suddenly, the changes that Paul had helped us make started making sense and paying off. We did an On-site with Judy in April and, for the first time ever, our books were accurate and detailed. To a point, by the way, that we could have never done on our own; and we had a professional bookkeeper. Key word: had.

We are now in the Fall of 2018 and we have seen huge progress in our company. We just took a 2 week vacation without contact with our team. We returned to happy employees, money in the bank and a pile of problems that had already been dealt with and fixed. This would have not happened if we would not have hired BDR.

Thanks to Paul and Judy, we are sitting in October with one of our highest revenue years on record already and with a Net Profit that we have never seen. The best part is we have performed the same amount of work this year as we have in the past. By changing how we do business, and how we price it, we are doing the same amount of work, but making more money and taking vacations!

BDR is a must for any service business. Thank you to Paul, Judy, and everyone at BDR. 

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Allied A/C & Heating Corp.

Jerry Eaves

I have to admit, when I found out I was attending this class, I was not excited about it. Last year I did $1,100,000 in sales and thought I had reached my goal.

After attending this class, I can see it’s only the tip of the iceberg. Once I implement the referral practice, I can see myself doing $2,100,000 in sales. I now have so much more confidence in what I’m doing. Only I can stop myself from doing it.

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Alpine Aire Heating & Cooling Inc.

Tom Ross

This was a great experience. Gave me the tools to do $3 million in sales in 2018. I plan to attend as many classes as possible in the future.

I can’t thank you enough for the work you did putting this program together.

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American Contracting

Ty Hankins

"I was expecting a technical class, but ended up feeling like this class was much more educational and informative than I was expecting. In fact I wish I had taken this class 20 years ago. This information would have changed my career. Thank you!"

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Andre LaConsay

LaConsay Heating & Air

Pre-Wall class is a class that we have asked for, for years.  Would recommend this class to every small business owner in this business. After this class we will be changing the way we input info in QuickBooks to show the true picture.

Thanks Mike!

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Andrew D.

Home Performance Matters

My biggest regret in business is that I did not attend this training sooner.

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Anthony R. Davis

Pioneer Refrigeration Inc.
"I would like to take this opportunity to commend you and the rest of the Profit Coach team. As you know I was previously a client of the Airtime 500 organization which I was led to believe offered the same benefits as BDR. After 6 months of membership in their program I was completely dissatisfied and felt as if I was taken advantage of with their outrageous entry fee and monthly fees as well.
After that experience, needless to say, I was more then a little skeptical when investigating BDR. I am happy to report that although these are very trying times and my business has not yet turned the corner to success and profitability I feel very comfortable that the process is working, and more importantly I realize that with BDR there were no promises in the beginning that were strictly designed to promote a euphoric feeling to allow easy access to my money.
I feel like everything that BDR promised me is being lived up to, you and the rest of the team work very hard to guide us toward profitability and my telephone conversations with you have always left me feeling as if you had a vested interest in Pioneer Refrigeration Inc. and want to see it succeed. Again thank you for all of the hard work from my self and everyone else here, Barry is very fortunate to have people like you, Jenn, and April on his staff, it's no wonder he has been so successful."
Anthony R. Davis - President
Pioneer Refrigeration Inc.
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Tim Wall

Paul Grizzle has been coaching us since May 2016.

I have gone from being a wage earner who works in the business to someone that is working on the business. While there are still times I work in the business, the transition to working on the business has been transformational. We could not have made the changes in our business that we have made without Paul and the BDR team.

Paul has improved my leadership and has taught me that “to be unclear is to be unkind.” If I expect certain things from our team members, then I should let them know and then hold them accountable. I am still growing in this area but when I have implemented his advice and held the team accountable, the results have been exactly as Paul predicted.

While we thought we know our business numbers reasonably well before coaching, now we know exactly how our Service and Install Departments are doing and what they need to achieve for their daily goals, both individually and as a team.

We appreciate Paul’s humility and his servant attitude, as a business professional, coach and mentor. If Paul doesn’t have an immediate answer, he accesses the BDR team of equally awesome people that have his back and ours. Our questions never go unanswered. Paul is not ashamed to say that he doesn’t have the answer but will find it and get back to us. He is truly a man of integrity and just an awesome influence in our business.

Anyone that has an opportunity to get coaching from Paul should take it! And if, on the off-chance, you don’t connect well with Paul, he will find someone that works for you because Paul is committed to your success as a person, business professional, and in seeing your business succeed.


Yours truly,

Tim Wall

Owner/CEO AquaTemp

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Arizona Comfort Systems

Raymond Holguin

Your company has helped us offer more maintenance plans, plus we’ve been offering tiered repairs for 8 months. We live in a small town of about 50,000. We are the only company who is using these techniques, and we have expanded our customer base due to the great service we have achieved through BDR.

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Arizona Comfort Systems

Robert Martin

I’m excited to use the things that they taught us in class in the field. I feel like it expanded my knowledge and abilities so I can make more money for myself and my company. I think if implemented correctly, it can expand our business without limits.

Thank you for all the useful information and stories. It’s better to hear these things from a person in our field, rather than a business man that sells things all day.

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Ashley Heating

Matt Hansen

Watch Matt Hansen's experience below.



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Atlanta Gas Equipment

Lewis Robinson Jr.

The Pre-Wall 1 class was a fantastic learning experience to launch the company to the next level. The class helped to easily and understandably lay out the hurdles and solutions to grow and make the company more efficient.

Every aspect of owning and running a company were addressed and clear. Thorough solutions were provided. I plan to attend additional classes offered by BDR.

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B & C Mechanical Services

Rob Brown

Able to leave the business and it runs smoothly for me, which Im thrilled about; Exciting for Year 2015; Appreciate BDR and what they have done last 4-5 years.

Watch what Rob Brown has to say about his experience.


Rob Brown - PL Wahoo! from Business Development Resources on Vimeo.

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Ballard Natural Gas

Neil Kappen

Being who I am, I think I know everything. But Michael’s financing strategy blew my mind.

The way it was explained and how to account for the cost was something I never would have thought of.

If there is one thing every dealer should do, it’s implement his financing plan ASAP.

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Ballard Natural Gas

Ricardo Ruiz

The experience was great because Michael did not come in and try to force change. Instead, he looked at how we did things and provided a new set of eyes on ways we could do things better.

I also appreciated that his emphasis on customer engagement from everybody who works with the customer throughout the process.

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Barrick – Oltman Heating & Cooling

Mark Barrick

Since first attending BDR’s 8’ fence class a few years ago, we have made many great changes to our business. Such as tiered financing and “good, better, best, fantastic” bids. But probably the biggest change to date would be flat rate service pricing. Average service ticket nearly tripled!!

Thank you!

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Bartlett Heating and Cooling

Anthony Messina

BDR provided a very informative, in-depth, and enjoyable class. I learned a lot of positive and strong techniques to implement into my daily service calls. Dave was very knowledgeable and I appreciated all of his wisdom, insight, and experience that he offered. I would highly recommend this class to my service tech now or seasoned in the field.

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Bartlett Heating and Cooling

Terence McDermott

I had a great time learning from Dave and from all the other techs in the room. I look forward to using all the tips I learned the past few days to be a better tech and make more money for myself and my company.

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Basnett Plumbing, Heating, and AC

Lori Basnett

I want to thank you for recommending Dave Consulo for the Top Gun Technician Excellence Training.

He came to our location and had our entire team of 18 employees (Shop Staff, Technicians, Apprentices, Office Staff, Owners) at attention for both days. This is one of the first Trainers we have had in over 30 years of business that had all attendees engaged throughout his delivery of educational and enlightening information! I highly recommend this class!

Thank you, Dave, for productively delivering this information to our crew!

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Ben's Heating

Clyde and Pam

Thank you for your guidance and willingness to share your experience and expertise. I am so grateful that our paths crossed when they did. It’s because of having a plan to follow and being willing to change that has made a huge difference in our company. In the past four years, my team and I have doubled our revenue and our purchases of Bryant equipment. My team and I attend every BDR class that Airefco offers. During Profit Launch, we were asked to write a check on something that is very important to us that would motivate us to implement our Profit Launch business plan. When we first started attending BDR classes, I had taken very few vacations (if any) with my family.  We are now able to go on a family vacation!


check croppedRV

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Bill Ward


I wanted to share with you how much your company has meant to one of my dealers in your program and myself. I was able to accompany the dealer to Profit Launch 2016.

After the meeting we returned and had monthly meetings with their profit coach and I was able to see a complete change in my dealers focus because of a great business plan. As you state so eloquently my dealer is now my client and because of this I have refocused all of my communications with all of my dealers to my clients.

The dealer has now climbed over wall 3 in record time and I have reaped the benefits of increased sales of over 400,000 with them and complete territorial growth of 1.5 million enabling me to win the Carrier president's award in 2015 and I am on my way to winning again in 2016.

I just recently attended Profit Launch 2017 with another client, they are excited about the future and so am I.

Thanks for all you do BDR you do it right!

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Bolster De Hart Inc.

Dave Wagner

I left with many ideas to improve on many levels. This class created excitement and I can’t wait to start implementing. I’m looking forward to getting more employee involvement. I want to share with other managers.

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Bridger Heating & Cooling, Inc.

Brain Gertiser

2014 was a phenomenal year for Sales & Profit; Bought a new facility and remodeled it.

Watch what Brian Gertiser has to say about his experience.



Brian Gertiser - PL Wahoo! from Business Development Resources on Vimeo.

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Bryan McClure

Doran Mechanical Air Conditioning & Heating

Excellent class, very good instructor, invaluable information. Classes like this in our field are few and far between. Would definitely attend again and invite as many as possible to attend as well.

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Bryan's United Air Conditioning

Catherine Bares

BDR helped us look for opportunity. December 2013 is our Biggest Wahoo! BDR has helped by building our people and now we have 105 new customers per month. We’ve asked a technically great "cancer" to leave the business - big win!

Watch what Catherine Bares has to say about her experience.



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Bryant Air Conditioning and Heating

Ed Warholoski

Dave Consulo is awesome! He connects with the crew and gets them engaged in thoughtful discussion. I would say this class opened the eyes of our installers to the importance of their work, the perceptions of the customers, and the financial impacts both positive or negative.

If you're looking to bridge the gap between installers and sales, get your install crew motivated to be the very best they can be, and get everybody working toward the same goals, then you should highly consider Dave Consulo and Top Gun training.

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Buchner Heating, Air & Plumbing

Sean Gallagher

Michael did a wonderful job illustrating finance principals in a way that came off as highly applicable. His passion for finance was palpable throughout the presentation and he kept the topic engaging and interesting. I left feeling energized and confident we could apply his teachings and turn them into profit!

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Carjon Air Conditioning & Heating, Inc. | Homans

Carissa Di Muccio Haddad | Chris Hoskeer

Carissa at Carjon:

“Thank you for bringing the Top Gun Technician Excellence training to us. It was, to put it simply, amazing. My Technicians got so much out of it. They all texted me last night to say how much they got out of the training. Technician’s don’t usually do that.

Anywho – hoping they come back in the Fall to do the same training! I have the other half of the department to send!”


Chris at Bryant:

The training you put on is fantastic and to hear positive feedback from the technicians tells me you are nailing it. This just absolutely tells me we are doing the right thing and we are providing a service to our customers that they truly value.


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Carolina Air, Inc.

Sarah Hulbert

I loved zoning our technicians, conflict resolution, prescheduling, turning customer to a client, and 8 for 10.

I have learned so many helpful tools to begin driving revenue for our company. I have a refreshed outlook on customer service, and handling difficult customers.

Please continue to “Rock it!” Wahoo!

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Carrier Enterprise

Stacia Dunham

Good Afternoon,

I just got off the phone with Jerry Harris and he is on fire about the BDR classes. He says that the first one has made a huge difference and he has exceeded expectations for 2018. He is planning for an even bigger 2019. He wanted to thank Comfort Products for helping him get organized enough to start going after the bigger jobs and to make things happen with his business.

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Joseph Pence

Wonderful class that I can take what I learned back to my territory and relate to my dealers. Who doesn’t like a class that is going to make myself and dealers a lot of money?

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Mike Gillmore

The class was an exceptional experience. The presenter was well prepared and knowledgeable on the subject and made sure each topic was understood prior to moving on. Came away with information and procedures that will advance my customers immediately. I am looking forward to attending more of their presentations and will be encouraging my dealers to do the same.

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Donald Dixon

Since the day I started I have been told to ‘upsell’ or ‘get off the area of price’ as we are not the lowest price. It is only at this training where someone has taken the time to show me the path with upselling and value add over ‘dropping price.’ Thank you for training me to be a better Territory Manager.

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Howard Hunt

With 20+ years in the HVAC industry I’ve been through more than a few trainings. If you want to understand how and why some of your dealers succeed and some don’t. This training class will bring all that to light. This was the best class I’ve ever been to.

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Mark Vogel

This week at TMU I can honestly say that I’ve learned more in 4 days than I had in 16 months! Scott was practical in this approach & made a very analytic (boring) subject sexy! I feel that I am armed with enough to crush it back home! He kicked ass!!

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Gary Close

You will learn what you don’t know about your dealers business. You will be exhausted, but it is a satisfying exhaustion, like a runner’s high. Great stuff!

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Patrick Chapman

In a world full of ideas with no strategy, BDR is a breath of fresh air. This class provided practical solutions with a step by step implementation plan to immediately apply when you get home.

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Champion Comfort Experts

Ritchie Holt

Profit Coach for 9 years with Dave McDuffee; WAHOOS - turn around Service Department - Revenue is up 30%; Gross Profit is up 20%; Had $100,000 in revenue in one month; Service up and great; In business for 10-years and starting construction on a new facility; Thank BDR for helping usto make money and have a great facility and having nice things.

Watch what Ritchie Holt has to say about his experience.


Ritchie Holt - PL Wahoo! from Business Development Resources on Vimeo.

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Chapman Heating & Air

Jeff Chapman

33-year business; Started it with 40% replacement, 30% Service, 20% Plumbing and 10% Commercial. Had a brush with BDR in early 2000's - didn’t get it… In 2006, I realized that I wasted about 10-years of my life - bumping along, did all the wrong things, and chased new construction. My Wahoo is that I rededicated and dedicated myself. Finally became a business man and BDR helped me with that. Gave me new energy, because I have installed enough furnaces and run enough service calls, but to be able to hire talent and build a management team and building culture has been a lot of fun... suddenly, it’s financially rewarding too. That's my WAHOO!!!

Watch what Jeff Chapman has to say about his experience.

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Chapman Heating & Air Conditioning

Ryan Neal

I was just blown away by the class in Seattle. We were able to retain and utilze a lot of the info we learned. Since we have returned, we have instilled the majority of the processes. We started using the estimate sheets, which helped us to start properly pricing our agreements. We have also started using the proposal template with our own information inserted. I have had numerous comments on the professionalism of the proposals. I have been working through our warm leads and am getting ready to look into the hoovers.com site to start developing a cold lead suspect pool. I am very thankful for you guys putting on the class and very thankful for my employer for sending me there. I always look forward to my next BDR training class.

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Charcool Heating & Cooling

Charles Grimes

I took over a family owned business 12-years ago doing Plumbing, Heating and Cooling. Last year we wrote our first business plan at Profit Launch in Year 2013. My coach Gary helped us set some goals that I thought were unachievable, but we are on target so far. Another Wahoo is our financials were a mess and my financial coach helped us organize them and I can see where our money is going now and I know where to work on our business now.

Watch what Charles Grimes has to say about his experience.

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Christian "Bob" Frankford

Lakeside Service Company, Inc.

Very informative and knowledgeable. Will help me greatly improve my client service and Dave has offered excellent advice in dealing with upset clients and educating them in a friendly way on what will be done in their home. This class will help me for the rest of my carrier, Thank you Dave.

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Cinthia Valdovinos

MRV Service Air Heating & Air Conditioning

I have attended many types of course of Profit & Growth, but I have never taken in as much information as I have in this seminar. Great, knowledgeable instructor that keeps you interested throughout the entire training. I am definitely looking forward to attending more in the future, and referring colleagues. I am very excited to implement ideas and strategies to my business and watch it grow.

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Climate Control Heating and Cooling

"I want to thank you for providing the opportunity to participate with BDR. I have been around the industry for 21 years and every year it seems like it more of the same stuff and less money at the end of the month.
After sitting through the OSP class with Barry in KC last April, I finally decided enough was enough and I was going to make a change and we jumped in with both feet into the fire, taking on Opportunity Manager and the Profit Coaching Program at the same time. We have also attended Dispatch University, OSP (for second time), Running profitable service department and Profit Launch. We are scheduled for just several other classes this coming Spring as well.
Ian came in and helped to implement the Opportunity Manager and helped us get off to a running start, he has been very helpful and knowledgeable with the program.
Working with Gary Heath our profit coach has been very helpful. Gary has taken the time to help me better understand the numbers and get a better handle on the day to day processes. The monthly calls and accountability program has been wonderful. We have worked though several items since. Whenever there is an issue I can always count on Gary to have an answer or find out something helpful. Rachel Millington has been working with Melanie (Accounting) and we have finally gotten our numbers in line so we are able to have accurate reports per department. Thank you Gary and Rachel.
We have also taken advantage of the service coach on-site visit and had Angela Coombs come to our office. Angela did an awesome job of getting in and knuckling down on my service manager and myself. She has worked very hard (patiently) with Bud (Service Manager) and Glenda (Dispatcher) since, to get the 8/10 report up and going along with several other processes along the way. With the monthly call and several email conversations she has been able to help Glenda work out the details and better understand the reporting. Our drive time has been cut by an average of 8 minutes per tech and our average ticket has seen improvement overall until September. (With reporting we were able to determine what was happening with average tickets and have implemented changes that have made instant impact in that area.) We now hold weekly opportunity discussions per Angela's recommendation. Prior to her visit we had just lost two technicians and were looking to add two more to fill their vacancy. Angela ask us to hold off and work on implementing the 8/10 and other ideas she had brought to the table. We are now generating as much revenue with the 5 techs as we had been with the 7 prior to her arrival. WAHOO. We are making great strides towards our service department not only being profitable but also looking forward to the day that service will cover our overhead. (I thought Barry was full of sh*t when he said it could be done.)We're getting there!! Another Big WAHOO. Who says a service department is a necessary evil?
Profit Launch was a very exciting time for me. I hadn't really taken the time to lay out a business plan on paper relying on the SWAG theory (sophisticated wild a** guess) we were just plain lucky to keep growing (not always profitably). Now after the week in Seattle I have very clear vision for our team and have been working hard to share that vision and garner support from the ranks. My management team is on board and each department has raised the bar to another level. The commitment has been renewed and we will be a 15 million dollar company in the next 3 to 5 years. I'll definitely be back at profit launch in 09.
Basically I wanted to take the time to thank the BDR Team. It would be remiss of me if I didn't also mention the support staff in Seattle, they have done an awesome job as well and I appreciate the long hours they put in during Profit Launch and how they handle normal everyday business. I'm proud to be a part of the BDR team and looking forward to a very profitable partnership."
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Comfort Master's Heating & Air Conditioning

Faye Brown

Revenue up 20% with help through Marketing Strategy and Tammy Vasquez women's network; had $50,000 in Revenue in the month of August from renewals of maintenance.

Watch what Faye Brown has to say about her experience.


Faye Brown - PL Wahoo! from Business Development Resources on Vimeo.

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Comfort Products

John Preston

Even with 25+ years’ experience in the HVAC industry the TMU / BDR class is by far the pinnacle of training for every TM and professional contractor. I would strongly suggest it should be the standard for anyone going into business. This is the road map every contractor dreams and desires from their business efforts and is laid out so no person can fail. This is worth more than the first 100 sales I’ve ever achieved when I was a contractor.

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Comfort Products

Steve Miller

This was excellent! This training is worth several million dollars in revenue. The training and information will be extremely valuable to my customers, territory, and career! I would not hesitate to recommend this training to my customers or peers. I am very grateful for the privilege of being here for this training.

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Craig Meek

Arise Services

Attended Structural Sales – Part 1 and started using the information and ideas immediately. Service Technicians for referrals: Had service technician go to a house with a 14-year-old system. I went to go do a sales call on Tuesday. Sold a 16 SEER 2 Stage Infinity H.P. with a variable speed Infinity fan coil and Infinity Controller on Wednesday morning. No pressure sales, only explaining why unit needed replacement (Svc. Tech) and the value and savings a high-end system will do for customer.

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CW Suter Services

Jim Toben

I was very pleased with the Top Gun Technician Training Class. The class was packed full of no nonsense ideas and procedures that will make the company I work for stand out against any other company in our area. Dave really knows how to connect with service technicians.

The ideas and procedures learned in this training are invaluable. I would recommend this training to anyone in the HVAC business.

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Dan Mitchell

CE Southeast

Great class – very informative. Interesting sitting back as an employee as opposed to the employer. While they were learning how to be better “employers,” I was taking away how to be a better employee.

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Dave's Services

Jim Morlan

I have been attending the BDR classes for 4-5 years and have dealt with multiple different class leaders. Every class we have had was a great class with plenty of information. Every class leader did an outstanding job.

With the combination of these two things and what those things have done for our business, it has made every dollar and hour we have invested WELL WORTH IT! We look forward to next year’s class to continue to improve our company!

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David Cheek & Chris Baxter

Synergy Home

What David & Chris as Installation Manager and Lead Installer got from this class is it starts with don’t sell yourself short. This class touched on that the HVAC business is driven by referrals. So, with learning more on referrals and customer value that there is so much room for a company to have a healthy growth with a family oriented mind set. They covered how time management affects your profit margin in a long way.

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Davis Heating & Air

Kevin Davis

Mike did a great job with the class.

I am going to implement several new ideas to restructure and boost our residential AOR sales.

I would recommend this class for any residential, new construction, service, and AOR company. It will get them on the right track to developing the correct processes and procedures to build a successful HVAC company.

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Deeck Mechanical Heating & Cooling

Gary Deeck

Been in business for 18-years and we are 80% Residential and 20% Commercial in a very rural market. I wouldn't be here if it wasn't for BDR’s training classes. My second year on Profit Coach and attending Profit Launch- All the bills are paid and we have money in the bank and it hasn't always been that way. We should be at or near double-digit net profit in Year 2014. We’ve accomplished a lot when you look back at our list. As far as an exit plan, I want to be a coach some day, because you only work 1 hour every other week.

Watch what Gary Deeck has to say about his experience.

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Desert Suns Heating & Cooling

Shawn Kukowski

2014 was a tough year, down 34% in sales . BDR provided knowledge and guidance, we reduced overhead by $7,000 per month. Service covered Overhead for one month, generating a 32% net profit will carry us through a lot of leaner months we are enduring. Wahoo!

Watch what Shawn Kukowski has to say about his experience.

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Diamond Heating Comfort Systems


Our Service Professional, Keith, shared that he loved the class because he found it to be customer-focused. His biggest take away and new approach has been to educate the client and give them the “opportunity to say no.”  

Results so far (with one full month of data):

  • Leads improved from 1 in 18 YTD to 1 in 15 the month after attending the class
  • Comfort Agreement (maintenance program) sales have improved from 6% to 14% conversion. This is a BIG WIN! 
  • We’ve also received some online reviews/phone calls/emails about Keith this past month. This was one of his goals after class, to get more positive online reviews.
  • Most importantly, he’s reengaged and enjoying his job!



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Dick Hill and Son Heating & Air Conditioning Inc

Angie Lacy

Just wanted to say thank you for all your help and information at Service Dispatch University. Since I have returned home, we have implemented lots of things from class. I downloaded the workbook you were showing me for the 8 for 10 and use it daily. I love it! The D4D is going great. We are doing maintenance agreements in the rain. My poor Techs don't like it but aren't complaining, and they still bring me chocolates! I have switched from 2-hour window scheduling to morning or afternoon. I am in the process of hiring an assistant. And last but not least, I have my map hung in my office and all zones changed in our system to match the map! I have been very busy. I just wanted to take a few minutes to let you know all of your hard work pays off! Thank you so much!


map on wall


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Dino Nuccio

Nuccio's Heating

Instructor taught with great enthusiasm and passion. Was extremely knowledgeable in the industry and with the materials he presented. Did not stray too much from his presentation which allowed him to get more content across. I feel I got my full value from this class.

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Dora Gaona & Gail Munson

Discount Heating & Air LLC

Found many key points that are beneficial to us. Learned several new approaches that we will be implementing in our business. We would highly recommend all HVAC companies attend this class. The instructor, Dave Consulo, was great and very informative.

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Drew Celis-Iupeli

Aloha Air Conditioning & Plumbing

Aloha! BDR is the TRUTH! I just completed my 3rd BDR class today in Phoenix, Az. The instructors Scott and Matt were awesome. This was my 2nd class taught by Scott, he’s the man! This guy is the real deal, and BDR will alway be our go to company we can depend on for help with our business as we continue to grow. If your an HVAC buisness looking to compete and grow in your market, it is a must that you attend a BDR class. I promise that you won't be disappointed. BDR is not cheap, but in the end it will cost you more money running your company inefficiently than having BDR step in and show you how to create a culture in your company that drives success, profitability, and most importantly, influencing your employees to come to work everyday and taking pride in doing work that matters. The knowledge and skills that BDR will provide you with in a matter of a few classes, will take you years of experience and hardship to learn. Avoid the years of stress and GET INTO A BDR CLASS TODAY! Great leaders make great decisions, call BDR.



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DuctTesters, Inc.

Dave Hegarty

None-HVAC company- Incorporated in Year 2006 to 38 people in 11 years. We are all about having the right people on the bus. Every year I put a new goal down and Tammy Vasquez and BDR help me hit my goal. WAHOO!

Watch what Dave Hegarty has to say about his experience.

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Duff Branin

Universal Mechanical Service Co, Inc.

I just wanted to drop you a note regarding the Building a Company with Great Value class we just attended. Timing is everything!! 

When you sent this to me, I had been thinking in the back of my head what my exit strategy might look like in the next few years, and I thought I had a pretty good plan… WOW!  I realized that I have a bit more work to do and will someday have an exit plan that is a WIN/WIN for everyone!

During this class I started to realize all of the Training and Business Planning that our Universal Mechanical Service Team has been doing with the BDR Profit Coach Teams the last 20 years. It occurred to me that there are many connections with our continued BDR Classes, Annual Business Planning with Bruce, Monthly Profit Coach with Jennifer, and just how valuable the past training has added to our business.  In fact, I realized, we not only survived the last 30 years and made a good living, but were pretty darn good at what we do!! We could not have done this without the relentlessness of Barry and Bruce and the whole BDR team to make these achievements come true!!

Your selection of the coarse leader Mike Maynard, sure is a great choice! Mike gave several real life scenarios, because he’s been in the battle, sold a business and understands what it is like from an owner’s point of view. And Mike’s just a genuine likable guy!!

For anyone that has done “Business Planning” with the BDR team, they must realize how important that it is to PLAN AHEAD!! Even if we are 10 years out from the Exit Point, this is just another part of the journey to insure that someday we may have a great Exit Strategy!! It is much more FUN and easier to sleep at night, when we plan ahead and pretty much predict the outcomes of our journey.

All of this collectively will lead to a successful journey and create a much more detailed and better exit plan.

Thanks again!!

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Earl's Heating & Air Conditioning

Ken Christiansen

Bought a property and will be building a new facility; Went to the bank and got a letter-of-intent in one day and got the approval the next - WAHOO

Watch what Ken Christensen has to say about his experience.


Ken Christensen - PL Wahoo! from Business Development Resources on Vimeo.

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Earl’s Heating & Air Conditioning

Lauren VanDeraa

I am an employee who is new to the Home Solutions Advisor position. As a trainee, I had reached a plateau in my training. Structural Sales-Part 2 gave me the tools I need to become the $2.5 million sales professional I know I can be!

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Ellis Air Systems

Mason Ellis

Since my first class with Barry and BDR, I have noticed a dramatic improvement in my company. Sales have increased a ten fold and we have become the fastest growing HVAC/R company in Texas! Wahoo! Our BDR inspired sales process smashes our competition and the business continues to steam roll! Thanks BDR!

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Environmental Controls & Service, Inc.

Jon Sattazahn

Business started in 1988; Daily meetings with Service Techs resulted in Accessory sales growing every year and our call backs are down 75% from last year; Turned Service into a cash business; New goal in Year 2015 is $1mm in Install Sales

Watch what Jon Sattazahn has to say about his experience.

Jon Sattazahn - PL Wahoo! from Business Development Resources on Vimeo.

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Fire & Ice Heating & Air Conditioning

Charles Wolf

I just wanted to take a quick moment and thank you again for your time and the opportunity for my department as well as for myself to learn from you

I am so excited that we had this class at a point where I and many of my team are new to Fire & Ice. We can lay the framework and foundation for profitable development and growth through attention to detail and exemplary customer service. I am eager to begin taking what we learned and discussed and begin to apply it to our operations and begin to drive the changes we need to make to properly position ourselves for the long run.

Again, thank you so much for everything. It was such a valuable class and I am eager to see the dividends pay off from commitment and investment into the myriad of topics or points discussed. 

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Frank's Heating & Refrigeration

Frank Ormande

Our county has taken quite a slump due to the economy and dealing with unlicensed contractors and we maintained our profit; We are very diversified and will do anything that generates an invoice and that is how you survive in my county; Thanks to BDR support has kept our heads up through this whole mess and that is why we are still here. WAHOO!!

Watch what Frank Ormande has to say about his experience.


Frank Ormonde - PL Wahoo! from Business Development Resources on Vimeo.

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Frederick Air, Inc.

Steve Schmidt

I just wanted to take a minute and thank you again for the great training provided in the Top Gun Technician Excellence class led by Dave Consulo. One by one, my Technicians have come to thank me for the opportunity to attend the training. I must say that I usually don't get that response. Customarily during training, I periodically check in and see how things are going and to make sure the guys are attentive and engaged. Every time I checked, I found each employee fully engaged and interested in the presentation. Dave set the bar for training here at Frederick Air. A bar that may never be matched.

We have seen terrific results such as a needed increase to our average tickets and a growing gross profit margin across the Service Department. The best evidence of the success of this training came to light when one of our most seasoned Technicians won a quarterly truck revenue contest. He's a typical Technician that is adamant that "he's not a salesman." He had the highest truck revenue for the quarter and we called him in to give him his bonus. He emphatically stated that he achieved this honor without selling anything to anyone. He then went on to ask how much longer this conversation was going to take because it was preventing him from getting out in the truck, running calls, and working on winning next quarter.

Overall... I couldn't be more pleased with the results or the return on investment in our team. Thanks again!

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Gal Melili

GLM Heating & Air Conditioning, Inc.

Thank you for a great class and hands on information.

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Gardner Company, Inc.

Dirk Gardner

Year 2013 Goal - be able to take a two-week vacation and come back to a standing business with working crews and no fires, worry free

Watch what Dirk Gardner has to say about his experience.


Dirk Gardner - PL Wahoo! from Business Development Resources on Vimeo.

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Gary Smith

Habegger Corporation

The BDR classes are the best. The dealers that attend are implementing and growing profitably. My personal income grew by $40,000 in 2016 and I owe that to BDR. Thank you for helping my dealers grow.

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Matt Patton

Since bringing on and training our Residential General Manager and Residential Service Manager from outside the ownership group, I have tried to make "my company vision" our "company vision." For years, I have struggled with goal setting with my managers who always seem to agree with my stated goals and benchmarks, but leave me disappointed with the implementation.

Profit Launch was the perfect format for identifying and benchmarking our goals and making "the business plan" "our business plan."

I would recommend Profit Launch to anyone wanting to get their management team on the same road to growth and prosperity.

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Georgia Climate Research

Kyle Brady

This was my first BDR class that I have taken in my 18 years in the industry. By far one of the best instructional classes I have been through.

I have taken in so much “NEEDED” information for myself as well as for my company.  A big thank you to the instructor for an incredible learning experience. Both BDR team members made a wonderful team.

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Glenn-Aire LLC

Jeff McKenzie

10-year Coaching client - 40% sales growth in Year 2014. My son Matt, the Comfort Consultant will do $1mm in sales. We will have the company paid off next year. BDR is business partner where you don't have to share 1/2 the profit - helped me a lot!

Watch what Jeff McKenzie has to say about his experience.

BDR Approval

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Green Air Care

Alex Aleksieiev

Barry is a great coach. He inspires to work and implement new procedures in our company.

From the last time we met, our company grew by 20-30% in one year. Every time I come to this training, I always take something with me.

Thank you so much for all the good stuff you are teaching us!

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Griffin Heating & Air

David Lee “Tyler” Threatte

Class was very informative and the instructor was very entertaining and knowledgeable. Working together with other skilled techs willing to share their knowledge was a huge bonus.

Would recommend this class to any HVAC tech looking to improve.

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Guillermo Lemus

Velasco Air Heating & Cooling

The information provided by Michael was very helpful. He was very knowledgeable. Best coaching class by far.

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Gunnar Jonsson

Robert Madden Industries

I have two specific dealers that have consistently attended the BDR training classes and both are selling the highest end equipment of all my dealers and have also consistently grown year after year.

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H.A. Lewis Heating, Cooling & Plumbing

Dan Lewis

We achieved a 30% net profit in Service in one month in 2014; We doubled our ESA's in last year and our goal is to double it again in Year 2015; We see what is possible through the networking opportunity at Profit Launch and it has encouraged us to believe in our ability to attain our goals.

Watch what Dan Lewis has to say about his experience.


Dan Lewis - PL Wahoo! from Business Development Resources on Vimeo.

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Habegger Corp - Indianapolis

Steve White

BDR has provided me with the confidence to go out and speak intelligently with dealers about their business plans and implementation strategies. Specifically, BEC, annualization, and GPMD have opened my eyes to the potential my territory has to explode with growth over the next several years.

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Haley Comfort Systems

Tom Haley

After Top Gun Technician Excellence our techs came back and started selling accessories immediately. We had been trying to work with them for months to offer accessories with zero success. We aren't sure what the difference in the message was from Dave at class but it worked. We sold so many surge protectors and UV lights in the first week that we ran our Distributor out of product. In a 3 week period we had 4 guys that sold about 45 surge protectors and 50 UV lights. The spiffs we paid out to the top performers averaged $1500 every 2 weeks. We are seeing great results from the training.

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Hammond Services

Lisa Hammond

I found notes from several different classes. From the last Profit Launch -  this is just some of what we have implemented from that class:

“Didn’t say it was going to be easy but it’s going to be worth it!” Battle Cry stuck with me

  • We read the mission statement at every meeting
  • We monitor and manage negative review responses
  • We have established a plumbing accessory sheet
  • We reviewed our spiffs/incentives and referrals
  • We developed a check out policy for the tools in the warehouse
  • We have developed many job descriptions
  • Revamped our PMA plans
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Hammond Services

Lisa Hammond

This is some of what we implemented from Service Dispatch University:


  • We are beginning Customer Service Representative (CSR) training that will help them with turning our customers into clients and to give the client the opportunity to say yes or no to Planned Maintenance Agreements (PMA’s).


  • Added all of our social media links to our outgoing emails as well as the picture of the Hammond Service personnel who is sending the email to create a more personal experience.


  • We have divided the techs up among the CSRs and before this month is up, they will be performing happy calls (and asking about PMA’s)


  • Implemented Podium for instant tech reviews and continuing using To Your Success for the Install Department


  • Implemented AM/PM scheduling


  • We attempt to send the same tech back out to the same customer when a part has to be ordered.


  • We soft schedule parts that have to be ordered on the board and have created a procedure to notify customers if the parts have not arrived on the date we gave the customer.


  • Warehouse runners log their runs/delivery out of the warehouse to technicians


  • We have provided all CSR’s/Dispatchers with sit to stand desks.


  • We have acquired a new flat rate book with pictures for good better best options.


  • Our dispatchers are now debriefing techs


Hammond Services is blessed with a great Team and great Coaches!  Wahoo!

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Hart Heating & Cooling

Rob Hart

The classes are very useful and geared toward the HVAC industry with endless assistance for the small and medium size business. The same strategies can be implemented at any size business level. I look forward to the next BDR class and the tools I can apply from it to my business.


Scott is very knowledgeable and easy to understand.

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Heath Willingham

Doran Mechanical Air Conditioning & Heating

Very informative, not a boring class that you wish was over quick. Plenty of knowledge and tools to apply in the field daily.

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Heath Winkelman

Winkelman Heating & AC - dba Grizzle

My name is Heath Winkelman from Winkelman Heating and Air, and I recently attended the class you gave in Lubbock on Top Gun Technician Excellence.

I first want to thank you on the awesome presentation you gave, and the platform you taught everyone in the room to build on. The idea of not only being a technician but allowing the customer to make their home more comfortable or more safe was an amazing eye opener to me.

When I started this profession I was only thinking of fixing the problem and moving to my next call. However, after attending the class I have sold two service agreements and a couple add-ons. The process of giving the customer options about their home comfort system has really helped me excel as a service technician but also being more profitable to my company as a service technician.

So in total Dave, I would like to give a huge thank you for allowing me to opportunity to hear your expertise and open my eyes to becoming a better service technician and being more helpful to the customer and to my company. You have forever changed my life.

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Holtzople Heating & Air Conditioning

Jerred Holtzople

During the Top Gun Installer Excellence training, it was a little strange for everyone being in the same class together. It took time for everyone to open up. But, once day two rolled around, we started getting a lot more input from the installers. We got a few things implemented right away. We had the installers and salespeople talk together about what the salespeople could do on their notes and checklists to make the installer’s job easier. We were able to tweak that list quickly and get buy in from everyone as to why! This one was huge.

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Holtzople Heating & Air Conditioning

Jerred Holtzople

In our Top Gun Technician Excellence training, we were able to implement a lot of new things. We had started a tiered maintenance agreement earlier in the year. We got a lot of feedback from technicians as to how we could add benefits to the tiers to make it easier to sell. The technicians have really been working hard since to sell agreements. They understand now why more agreements = more technicians and a longer on call rotation!

We did a great value building exercise on accessories as well. We had technicians and salespeople work together and role play. They worked back and forth “selling each other” on accessories.

We have started working on service call procedures as well for all the different things we work on. This will take time, but we have gotten the ball rolling!

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Home Comfort Consultant

Brent Homan

Typically, I am skeptical about sales training classes. In my experiences, the majority of them are “copy and paste” of each other’s hot button topics. Most of the positive experiences we had with other trainings is talking with other attendees about what works for them during breaks, lunch, and dinner.

This class was structured on that format. What works, why it works, and most importantly, how to make it work for you. Best training I have ever been to. Thank you.

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Home Performance Matters

Dan Moncayo

Excellent class! Scott is an excellent trainer! He has an extensive wealth of knowledge and seems to have a statistic for every topic. Scott also keeps the class engaging and relevant. As an owner in a young HVAC business, I feel excited about the impact this class will have. I can already see the way these BDR strategies and tactics will help me increase revenue, profit, company morale, and overall job satisfaction!

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Howard Air

Kevin Howard

Year 2014 was a WAHOO - Retro Sales have been great with great growth hitting $10 million in the division. Average sale is $7,900 with a 67% closing ratio. Our RNC will make money this year - looking forward for Year 2015 to be profitable in all departments and get into a brand new state-of-the-art facility. WAHOO!

Watch what Kevin Howard has to say about his experience.

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Howard Air

Bill Howard

I have had the pleasure of attending several industry “coaching” venues. BDR has the best classes that I have ever attended. The trainers are phenomenal and the information is based on “real time.” You can go back to your business and utilize the material immediately and realize benefits! I would highly recommend to any Owner / Senior Manager.

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Hybrid Heating & Air Conditioning

Kevin Kuntz

Been to 10 Profit Launches. I bought the business 7 years ago and have been increasing in revenue about 10% each year. Big WAHOO is the business has processes & procedures and when I leave for 2 weeks, I get a small number of emails and the company runs smoothly without me being there.

Watch what Kevin Kuntz has to say about his experience.

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Innovative Air Solutions

Mindy McKee

Not being from this industry but being in sales, this is the best 2 days of training I have seen.

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Innovative Air, Inc.

Stacy Castleman


Watch Stacy Castleman's experience here.


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J.L. Anderson Heating & Cooling

Amanda Wade

The Structuring for Profit & Growth was the first BDR class I attended. What an eye-opening experience! I can’t wait to start implementing some new procedures with our business and see it grow. I can’t wait to attend another class to learn more. BDR is by far one of the best investments that you can make for your company!

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Jack’s Refrigeration, Inc.

Juan Pablo Ceballos

If you are an owner of any HVAC/R company or plumbing/electrical company and want to educate your “new” technicians on how to improve customer service, this is the workshop for your service technicians. The profit will follow, guaranteed.

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Jackie Fronczak

Lakeside Service Company, Inc.

As a dispatcher, I felt this class gave me knowledge on understanding a lot more from a technician’s perspective. Dave was a great teacher.

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James Price

Air Tech Heating

Best thing that my dad and I did to make our working relationship 100% better. I know what he wants and he knows what I am trying to accomplish. We also became more aware of what my wife's real job is and how much she does on a daily basis.

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Jeremy Tran

All Phase, Inc.

More Training, Exceptional values, priceless. You plant the seed for us to make money.

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Jerred Holtzople

Holtzople Heating & Air Conditioning

This was the second time we hosted this class with Dave. Our guys and inside office staff got even more out of the class this time.

We had thirteen techs join us from outside companies as well. Everyone who attended was very pleased. Dave is a great instructor and very thorough.

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Jim Holden

All Climate Heating & Air Conditioning

Dave, I just wanted to pass along a fun fact. We have now been on the BDR program for two and a half years and our service department accessory / enhancement program has exceeded our best previous years in gross dollars total!!! I just wanted to say thank you for all of your time and effort in helping with the unbelievable turn around we have made in our service department.

Thank you so much, I couldn’t have done it without you!

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Jim Morlan

Dave's Services

All of the BDR classes have been great. I am sitting here at lunch of day 2 in the Structural Sales class Part 2 and I came to a realization. With the quantity of implementable information I received this morning, I could leave right now and the class would have more than paid for itself.

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Jim Price

Air Tech Heating

The major reason we won this award is because of BDR's coaching and mentoring. We would never be standing here accepting this award without their help.

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Jim Wiehl

RSP Heating & Cooling

It’s amazing with the recession and everything you hear on TV, some of the worst economic times since the great depression and here I am flourishing having some of the best years I had in my life and it is al due to BDR.

At first my business ran me, it was very frustrating not having any time with my family; my daughter and my wife never saw me. One of the reasons I got into Profit Coach was the fact that I didn’t have answers, know where to go or what to do. I started business pretty much for financial freedom. I was always robbing Peter to pay Paul, get this job done so I can pay that one. That was one of the frustrating parts, not knowing what to do.

When I got involved with BDR one of the things that happened immediately was the fact that my revenue dramatically changed to double quadruple and the best part of that was that I could get answers… I could call somebody. The nice thing about having someone there is that when you’re making decisions you can have support, someone that can help you make the decision, but not necessarily make it for you. That is really neat because you get to learn from it, you’re the one doing it.

From there to now my profit is up 160%, I have money in the bank, my bills are paid, I don’t have to worry about payroll and the vendors are paid. The nice thing about this is that I am sleeping, that is a phenomenal feeling.

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JK Mechanical

Ronda Chaney

We increased gross profit by 5% and drove more net profit dollars to the bottom line in the service department in a year when revenue was constricted due to unseasonably comfortable temperatures. The increased profit is largely due to an increase in efficiencies as a result of implementing strategies through BDR's Service Profit Coach Program.

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JK Mechanical

Ronda Chaney

We increased gross profit by 5% and drove more net profit dollars to the bottom line in the service department in a year when revenue was constricted due to unseasonably comfortable temperatures. The increased profit is largely due to an increase in efficiencies as a result of implementing strategies through BDR’s Service Profit Coach Program.

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JNJ Heating & Air Conditioning

Jay Vanderwiel

This has been without a doubt one of the best classes I have attended. I feel like I get the chance to look “behind the curtain” on financing. I need to implement this class teaching yesterday. Thank you for delivering this information in an easy to follow way.

The enthusiasm in which the material was presented was fantastic. This is material that needs to be implemented yesterday and stressed forever.

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John Haug

Woods Comfort Systems

I am a service technician that has 4-years experience. This is the second BDR Top Gun Excellence training I have been to, but this class involved our entire company and departments rather than a few technicians. It was so amazing going through this program all together to discuss ideas and go over each other’s departments function and customer interaction and discuss ideas that will help each other out.

We discovered so much valuable information and beneficial steps that lead to better customer interactions and interdepartmental communication, our sales, marketing and lead generation / retention. This program has empowered me personally to take on a more interactive role and brainstorm with fellow co-workers / management to implement some creative and constructive changes to make our company go from great to best.

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Johnson Heating & Air

Donnie Johnson

Been in business for 14 total years, last 5 years as our own business. We are primarily Residential & Service with some Commercial. This is our 3rd year at Profit Launch and with Profit Coach. Our 1st year was the worst, couldn't understand why BDR wasn't coming to Union City. They gave me the tools and we finally started using them to build a business. When we started we had 1 installer, 1 service truck, and my wife and me. In 3 years we have 5 trucks and it just keeps growing. Last year we made money and with BDR's help we have people to run the company while we are in Seattle building a business plan and my son is getting business knowledge to take over the business as we retire. Wahoo BDR!

Watch what Donnie Johnson has to say about his experience.

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Johnstone Supply

Bill Hanke

Top Gun for service techs is a must for all service departments. I’ve attended Top Gun 3 times and I’ve seen it help many contractors increase efficiencies, convert customers to clients, increase employee retention, increase service department profitability, and ultimately increase a company’s net profit. I recommend this training for everyone!

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Johnstone Supply

Bill Gillen

I learned how to properly calculate profit margin instead of using old school ways, and how to not discount the company.

After first attending New Path to Profit, we were able to decrease time enough to add two calls per dat to almost all technicians.

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Johnstone Supply

Mike Life

I started going to BDR classes in 2002 and have attended 18 different classes over the years. With that being said, even attending all those classes, I still learn something new in every class.

The main thing in every class is not trying to implement everything at once. Pick a couple and focus on those. Then celebrate the win and move on to the next one.

Over the years, the things I've learned at BDR classes have truly changed my life and helped me become the successful business person I am today!

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Johnstone Supply

Al Logue

I am an electrician starting an electrical service department in an HVAC company. I know a little about HVAC, and am learning more every day with the help of our excellent staff. The informaion I have gathered here was eye opening and a little intimidating. I am looking forward to working with the tools given to find a successful path to our new endeavor. I have no business traning at all but this information I'm sure will give me what I need to be successful! I've very excited to get started!

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Jonathan Chapman

Jack's Refrigeration

Prior to attending your class at the end of October, Javier’s only good months for sales were July / August ($96,946 / $86, 624) our busiest time of the year here in central California. His closing ratio for the year at that time was 31%. His worst month of the year was March, with at total sales of $18,645.

Upon returning from the class, his November sales were $77,000 with a closing ratio of 48%. The big WAHOO is December. December sales were $103, 449 with a closing ratio of 37%. To put this into perspective, we started tracking his sales at the beginning of March. His total sales March – December $647, 028 with an average closing ratio of 33%. In addition, his average sales went from $7,290.30 to $7,437.10.

Thank you!!!

The first week of January sales $29,539 with closing ratio of 38%. Average sale $9,846.33.

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Joseph Hoskins

Lakeside Service Company, Inc.

Class has been great, I’m very grateful for this opportunity as I have fallen out of my grove recently. I think Lakeside will obviously benefit and can tell management is already interested in implementing new procedures and policies.

I’m walking away with more knowledge than I can write here.

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Josh Bigelow

Great Dane Heating & Air Conditioning

After coming to BDR classes for several years and finding a Wholesaler that would provide us with surge protectors, we started offering them. Our Technicians didn’t want to “sell” anything. After we added a spiff to the product, we sold 258 surge protectors in just 3 months.

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Kalins Indoor Comfort

Bruce Kalin

This is our 4th year in Profit Launch. This is the first year we have really used our planning, and it works! We have completed about 90% of our plan and things are going well.

Watch what Bruce Kalin has to say about his experience.


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Katie Ferguson

Sun City Mechanical

In October 2016, I participated in the Foundations BDR class. afterward, I was so excited to start implementing new processes for our company.

One of the first things we did was revise our maintenance plan. We now offer a two-tiered plan and have seen major success. In January & February 2016 we brought in $8,850 from new maintenance customers and renewals. In January & February 2017 in brought in $23,640.94! Just by using the new maintenance brochure provided and increasing our price, we almost triple our revenue.

Also, as a company, we’ve seen a 32% increase from Jan.-Mar. 2016 to Jan.-Mar. 2017. Using BDR pricing techniques has been so beneficial for us! We are finally pricing jobs the way they need to be priced and having great results!

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Kayl Heating & Air Inc

Robert Kayl

It was a pleasure to sit with you in your class last week, I found it to be very insightful and enjoyable. Who would have thought I would be saying that about an accounting class?!!? I came home the next day very excited and pumped about the wealth of information I received. So much so, that at 3:00 in the morning on Friday, I couldn't sleep with all the ideas swirling around in my head.  So I got up and went to my office and started incorporating them into the company.

I am in the process of changing my warehouse and how we receive and send out equipment to the job sites. I incorporated several things we discussed. Also, some new ideas of how to track residential jobs from start to finish, as to not have any loose ends. I am very excited about the changes we will make and the time we are saving, because as we all know time is money!

I hope that I was not too forward in offering my business card to you. I am always excited to network with new people and learn new ideas. I am honored to have you as a business companion and hopefully friend in the industry.  

Thank you for your time!

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Kendall County Air

Steve Driskill

Hi Bruce,

I want to let you know that, once again, BDR is very well represented by Dave Consulo. What an amazing job that he did with our onsite Top Gun Class. Dave has a great way of dealing with everyone in the room. I had our entire company in the class and so he was dealing not only with techs and installers, but with admin types as well, and he made everyone feel part of the group and better educated about what we all need to do as a team to reach our goals. Dave is to be commended for what he was able to do for us.

I believe that this was one of the best “Team Building” events that we have ever experienced in our company. The shared admiration and affection from department to department was amazing!

Steve Driskill
Kendall County Air

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Knueve & Sons, Inc.

Dan Knueve

Watch what Dan Knueve has to say about his experience!




Dan Knueve - PL Wahoo! from Business Development Resources on Vimeo.

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Kozon Plumbing & Heating

Jason Osborne

I just attended the Top Gun Technician Excellence class in Grand Rapids, MI. Just wanted to say thank you for what you do and for sharing your knowledge of the trade with others.

Since we have been back from the class. I have been able to sell several add on items such as wifi stats and humidifiers and I’m averaging almost 1 surge protector per day.

Just wanted to say thank you for what you do. I look forward to attending more of your classes.

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Kyle Smail

Lakeside Service Company, Inc.

Very impressed with the class, I cannot wait to use the valuable information out in the field. Dave has more than enough experience and it shows while teaching the class.

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Lance Evans & Rylan Easter

Cascade Mechanical

Came to class with a lack of confidence in presenting, maintenance, leads and system accessories. By going through this class, ¾ of the way through we feel much more confident in presenting options that are beneficial to the customer, company and ourselves. We now know the value of saving 10 minutes and what that does for the company’s revenue. Overall, this class magnifies that profitability and efficiency run hand in hand. We will now look at the industries field in a different way rather than just technical. Would highly suggest owners, dispatchers and technicians take these types of classes.

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Leif Hoganson

Lakeside Service Company, Inc.

Dave was awesome explaining and directing the Top Gun Information. Very easy to understand and to implement in real world application.

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Lisa Schroth

Lakeside Service Company, Inc.

I like being part of this class as a dispatcher. It definitely made me more aware of possible problems technicians could run into that I never considered before. It gave me a better appreciation for the technicians and ways we can help them be more successful. Lots of great ideas – we need to follow through and implement properly. These technicians are great – this class was great.

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Lohmiller & Co

Johnny English

As a newer Territory Manager this course has given me a more focused plan to grow my accounts and my territory. The tools provided will allow for organized implementation and tracking of various segments of my customer business and profitability. I haven’t realized how much opportunity is out there until I took this course.

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Lohmiller & Co

Tom Vasselli

BDR provides the most professional business training that I have ever attended. Their classes provided me with a concrete plan to make my dealers more profitable. I would recommend BDR to any Territory Manager that is looking to grow their territory. Thank you Scott Tinder!

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Luis M. Valdovinos

MRV Service Air Heating & Air Conditioning

Greatest use of my time in a while. Our instructor Michael took time to explain and ensure we grasped every concept. I will implement many concepts taught in these courses.

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Mark Nimmer

Nimmer Heating & A/C

BDR has been the key to changing our business and our personal life. We are coaching clients for life.

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Mark Stout

Stout Heating & A/C

I just attended BDR’s new class “Building a Company with Great Value.”  The presentation, content, tools & resources were first class.  I have a clear vision of how to substantially increase the value of my business and have a focused action list of what I want to implement.


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McCullough Heating & Air Conditioning, Inc.

Al D'Andrea

Good evening, Kim. I met you during the January 27th Profit Launch meeting and wanted to let you know what a great experience we had at Profit Launch and during the following week when Kasey Stanley, our financial coach, visited our office for a week of intensive financial coaching.

Kasey's week with us was nothing short of "transformational" for McCullough Heating & Air Conditioning. Kasey worked patiently with all of our team members and was most generous with her time, experience and expertise. She truly helped us move our business forward on a host of financial and operational fronts.

Our coaching team -- Michael Hunter and Kasey Stanley -- and everyone else I have met from BDR have been amazing.

Thank you.



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Michael Toms

Lakeside Service Company, Inc.

I found most useful the different ways to present options to the customer. The way it was explained on the slides the differences between having options vs. not having recommended service options, when explaining to customers, making a large difference in potential profits. As a new Technician to the field, this class was a large help!

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Mike Breidenbach

Design Air, Inc.

Top Gun Installer Excellence shows how all departments are tied together and depend on each other to perform the perfect job. Dave shares experiences and real-life examples to show how important each person is to the company. Powerful class for all installers and solution advisors.

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Mike Cross

Scottsdale Air Heating & Cooling

Great experience all the way around, Tammy was great. In three days we did a 4 tier MTC program – priced it and implemented it, it was big! A lot of this stuff we are good at, we need help in Service, so we spent time there and it was great. We lost $40K in service last year, but on track to break even this year – what a huge change! Thank you!

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Mike Geddings

Panther Heating & Cooling, Inc.

Good Morning and Wahoo!

As I reflect on 2016 and the last 4 years as a BDR client, I am amazed at the results and accomplishments we have seen.  While we are still working to be better, I am pleased to say we have grown our top line revenue one million dollars since year end 2012 – representing a four-year growth rate of 53%.  What is most exciting is that our net income increased by 7% in this same time.

Probably the biggest WAHOO is that debt on the balance sheet has been reduced significantly over the past 4 years, $130,000 in total.

I could not have done this without my Head Coach Gary Heath and the support of BDR.  I consider Gary to be a vital part of my team and I respect his wisdom and guidance.  I'm sure you recognize what a valuable asset he is to BDR but I wanted to say it to both of you.  I could not ask for a better advisor.

Final kudo's for Barry's Labor Management class we attended this year in Atlanta.  This is probably the ONE class that had the most impact on our business in 2016.  We are much better at staging jobs and having trucks rolling by 7:30 am!  WAHOO!!

I am excited about 2017 and beyond with BDR.  Please keep up the great work!

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Mike Rossi

Carrier Enterprise Mid-South

This was one of the best classes I’ve ever attended. It was down to earth, easy to understand for dealers. A dealer can only make money if he or she follows these methods. This is a must attend for any dealer that wants to grow into a class organization. Again, great class and great trainers.

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Mike Weiss

Lakeside Service Company, Inc.

Felt Dave was very honest. Dave coming from a mechanical background. Made me feel like he was qualified to speak to a room of technicians. Felt like he was highly qualified for his field.

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Mingledorffs - Mississippi

Jay Sipes

Great class! Having attended a couple of BDR classes in my short time as a TM I was excited about this class before arrival. Man, was I blown away! This class really helped me understand and put together a variety of tools into one cohesive movement. I kind of feel like this was the best week of TMU – but that is unfair to say – so I will say this was a great way to culminate the entire program! WAHOO! Scott did a fantastic job and so did his support team.

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Modern Air Solutions

Stacey Leonardi

Service Dispatch University gave me another view on how we can improve our internal processes – by cutting time and additional ideas to increase customer retention. This is a great class for those starting out in the field and those who have been in the business for years.

Refreshing our knowledge and offering new ideas. Great class

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Modern Air Solutions LLC

Aaron Pezold

This class has shown me a whole new dynamic as far as establishing relationships with customers. I was most surprised when I found what this class wasn’t only about “sales.” The instructor made sure to keep things honest and to communicate with the customer everything we have to offer and let them decide. I am 100% confident that I will be able to benefit my company and increase my personal revenue. Dave was great.

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Monthie Mechanical

Kim M. Monthie - CEO
Dear Barry:
As I sit here reviewing my November Financials, I am forced to reflect back to May of this year.  That is when Jeff and I attended your Labor Management Class in Detroit.
I recall the level of fear and trepidation felt by everyone in attendance due to the state of the economy, the continued slump in the new housing market, the change in leadership in the White House and the general state of affairs in the world.  We all paid close attention in that class and there was an unspoken commitment to implement the practices you preached as never before. This class was not vender sponsored so the atmosphere was more open and less formal.  I particularly appreciated the opportunity to visit with you in small groups during the evenings where we could talk specifics and look for solutions. 
Upon our return, we went about implementing as much as we could humanly put in place.  Jeff took over Production Management (having let the previous manager go) while I de-hired our general ledger accountant, taking back those tasks, including payroll.  This put me closer to "the numbers management".  We began tracking cash flow daily and stayed on top of our receivables.  We added 2 service technicians, re-vamped our maintenance program to a monthly installment and eliminated overtime charges. 
With that done, we went into a summer that was record breaking.  Unfortunately, the records broken were for summer months where the temperature never reached 90 degrees.  It hasn't happened in over 100 years.  Then, just to add insult to injury, winter did not arrive until this week.  November was in the 60's and December has been in the 50's.  We have watched one by one as our competitors have had to close their doors, some of them 30 and 40 year old companies.
We structured our marketing plan around tax incentives and manufacturer rebates.  We looked under every rock for ways to cut overhead, negotiating every contract, changing suppliers and bidding out all services.
We are truly blessed.  I am looking at a 10% increase in sales over 2008 with Jamie selling over $1.5 million to date.  Remember when we needed you to tell him he could sell a million.  Commercial sales are way down and we have decided to eliminate all but replacement work as it comes to us.  Service is only down by 2% but it is more profitable as I did not have the same levels of overtime (by adding the 2 technicians).  My combined Loaded Labor % is just under 12%, my overhead is at 28.7% (under 30% for the first time ever) and I have double digit net profits of 10%. My line of credit is paid off and we were able to bonus our people for tomorrow's Christmas Party.
Our "boots" as I call our revenue generators have suffered a shortage of hours due to the weather and even our sales pattern.  Although residential sales have been up, we have actually sold about the same number of jobs, the big difference being that we have had two install crews all year.  The technicians are the ones who have been suffering all fall.  They have manned the phone lines mining for gold in our customer files generating tune-ups and planned maintenance sales and I am glad the phone has started ringing again. For them tension is running high going into the winter months and we will continue to look for ways to generate demand service.  So all is not perfect, but it is good.
It is actually so much better than I could have imagined back in May.  You gave us not only the tools with which to combat the negatives but the confidence that we could thrive during a down turn.  Most importantly, you showed us that you cared.  I wanted to take the time to let you know how much you have helped us over the years, with a head butt or a hug, whichever we needed most at the time. Jeff and I have boundless respect and appreciation for you and your staff.  I look forward to our continued participation in your classes and the opportunity to visit. Maybe I'll even take you up on a fishing trip.
Here's wishing you and your family the Happiest of Holidays and a Joyous New Year! WAHOO!
Kim M. Monthie  
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Morgan Air Services

Trey Morgan

BDR has helped our company get to the next level and over Wall 1 by implementing their procedures, resources, and pricing structures.

Our Service Coach has helped us increase the revenue on each service call with his excellent knowledge of the service side of the HVAC industry, as well as to increase the revenue of our AOR projects.

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Morrison Supply Company

Colton Shaw

Took the TM version and now the contractor’s class. I learned something new both times. This is a wealth of knowledge and the trainer is very helpful and insightful.

I will be bringing customers to this class every chance I get. I look forward to being able to implement these strategies with my dealers. Thank you.

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MRV Service Air Inc.

Cinthia Valdovinos

This business grew drastically from last class which I took back in April. I took a Profit & Growth class a few months ago and implemented many great new techniques into my company which helped increase my revenue drastically. Today’s course opened my eyes to other areas which I am currently working on. I envision my company more successful before the end of the year!

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MTB Mechanical

Britt Thomas

After attending SS-1 and implementing our collateral book, one of my sales individuals sold every job he went on for a full week!

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Nash Heating & A/C

Alex Nash

I thought this class was very productive. It opens opportunities that I did not know were there. It shows how much money we are leaving on the table. It shows which areas we need to improve in and what aspects of our company that need to change.

A real eye opener. Great class.

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Nathan Lacobacci

Weather Engineers AC

After attending Managing & Growing Service Profitably we sold $96,000 in accessories within three months of the class.

You're the real deal, True to the core.

BDR Rocks!

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Nelson's HVAC Heating & Air Conditioning

Neil Revollo

I want to thank you for visiting us Carrier and Bryant dealers in Hanover, Maryland during the past two days to teach your Structuring, Strategies, & Tactics for Profit & Growth seminar. I learned a lot of valuable knowledge under your instruction and left with a renewed sense of inspiration regarding my decision to work for my father’s HVAC Company. Moreover, the stories in which you highlighted the various challenges you surmounted while in business or business strategies you implemented within your own company or that of others very much solidified your authority status within the eyes of my father who normally views business consultants with a skeptical eye in terms of their practical value for an HVAC company. Interestingly enough, I for once saw him excited with the advice he received from your seminar and ready to cross the Rubicon in terms of implementing the decisions needed to build our current business into a million dollar sales organization, which I fully believe is well within our grasp. That is exactly what makes you so special. You have actually lived and worked in this industry of ours and done so most successfully as evidenced by the 100 service vehicles you commanded at your height. That is immensely impressive as an HVAC business achievement and merits the attention of any HVAC owner seeking to grow as a business and maybe someday replicate a small share of the success you have attained.

As a matter of fact, I already communicated to our technicians that tomorrow we will be discussing the SPIFF program we will shortly implement and also mentioned how we will seek to incorporate one accessory into our sales strategy each month, which will be actively offered during each service call. Our Territory Manager is on board and will be at our office on Monday to speak more regarding our big five implementation goals.

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Nick Lamb

Butler Heating & Air Conditioning

Thank you very much for all the knowledge, advice, information and passion presented at the Structural Sales course. I’ve slowly been implanting some ideas and processes and have already realized some great results!

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Nick's Heating and A/C

Tyler Olivia

This class has helped me become more aware of the correct procedures used in running this kind of business.

I plan on implementing these strategies into my business as soon as possible. I believe this class has prepared myself for major success in the continuation of building my company.

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O’Brien Service Co, Inc.

Jimmy Petroro

I want to thank Mike Maynard for recommending we do this class on site. Well worth the investment. Looking forward to our next Top Gun Installer Excellence class in April. Can’t say enough about Dave Consulo. Also, I want to personally thank BDR, Mike Maynard and Jennifer Shooshanian.  

We received another Top Ten award from our Trane DSO for 2017.  

Please pass my thanks along to Barry Burnett, Bruce Wiseman and your team. Thank you for your support.

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Page Hansen


I’m writing this letter regarding the onsite visit we had with Barb Geiger and Laura Finley on June 25-28, 2018. This was my first experience with having an onsite visit from our financial coaches and I have to say it was amazing.

The information, guidance, and help I personally received from Barb and Laura was very much welcomed and appreciated. This truly was a great experience and helped me understand the direction Rick is wanting his company to grow in. This onsite also helped me to understand the reasoning for departmentalization and why we are moving in that direction.

Not only were Barb and Laura professional, but they were very patient and understanding when teaching and guiding me through the clean ups from the past month end closings and what to look for going forward.

The only negative thing I can say is that I felt like the time they were here flew by and I wasn’t ready for them to leave that Thursday. I learned so much those 4 days and I look forward to my continued phone calls with Barb and next year’s onsite.

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Pam Burton

Ben's Heating & Air Conditioning

Today my husband and I are attending BDR University’s Building a Company with Great Value. We really enjoyed the wealth of information. They really keep you on the edge of your seat by keeping it very interesting and exploring many different ways to go about things.

Having been with BDR for many years, at first as new owners needing guidance on running a profitable business so we too could pass it along to our kids.

So after Clyde had attended many Profit Launch seminars, we hired coach Dave. We were meeting his yearly goals and had a five-year plan in place. I questioned whether or not we needed to continue with BDR because surely we knew it all! But deciding to stick with it another year, then another and so on. Today I am so grateful that we did and humbly eat my words.

I highly recommend BDR and can definitely vouch that getting a coach and participating in BDR’s Profit Launch and other BDR University class for our employees has helped us reach goals that we never even dreamed possible.

Thank you BDR for being a very large part of our business success story.

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Parsons Heating, Air Conditioning, and Appliance Service

Donnie Parson

Before Profit Launch, I knew I needed some level of help from banging my head against the wall trying to figure ways to be a better owner and manager.

Day one of Profit Launch was an eye opener, but by day three, I was blown away with all the information of what I did not know. At the conclusion of day three, I went back to my room as my head was swimming with hundreds of thoughts of what I was doing wrong, what I could change, and what were going to be my priorities.

I literally broke down crying knowing if we do not change, we could not be around in a year or two and I be damned if I sit back idly and let that happen.

It has been about a week since I got back and sitting here talking to my team the past few days. There is a new renaissance in the office to make many improvements and not just settle with the way we have always done things. Staff are asking which training they get to go to. They are involved and vocal about changes to pricing, maintenance plans, and being responsive to the numbers and ideas brought back from this Profit Launch.

We will eat this elephant one bite at a time, but there is a commitment to make this company better and achieve our 5-year goal of being a 5 million dollar revenue company with larger profits.

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Phillip Leonard

Willamette HVAC

Dave had a wonderful presentation prepared for us, he is a very talented public speaker and very effective at getting his point across in a way that is easy for a mechanically minded person to grasp. I would highly recommend any class he is presenting after the great experience I received from his Top Gun Installer course.

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Phoenix South

Holly Marx

If you have not heard Aaron Schuh speak or attend his training, I would encourage you to do so.

He has a plethora of information on the human behavior of the generations of our workers, not just statistics. His training really sheds light on how, as managers, we can coach and build stronger teams as a result of understanding their needs and wants.

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Poorman's Heating & Air

Steve Baker

My partner Jody and I finished sale of our company to two key employees; Here helping the new owners to write their first business plan. We've been real pleased with Dave MacDuffee and BDR

Watch what Steve Baker has to say about his experience.


Steve Baker - PL Wahoo! from Business Development Resources on Vimeo.

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Poudre Valley Air

Bob Weisser

7th-year with Profit Coach & Profit Launch. We had another record Year and every year has been better than the last.

Watch what Bob Weisser has to say about his experience.


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Precise Refrigeration, Heating & Air Conditioning, Inc.

Mike Lyon

Really got into the Plumbing side and structuring the roles in our business.

Watch what Mike Lyon has to say about his experience.



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Progressive Heating and Air Conditioning

Robert Grogan

This course will help me to take the most of each call. I learned how to present options and accessories to customers with more confidence that I am offering something that they will benefit from. I learned how to make my calls more consistent from start to finish and be able to accomplish this in a professional and efficient manner.

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Randall Scott

Scott Brothers Heating & Air

Fleetwood, NC is a real small area; our 10-mile radius has 18K people. We started our business in October of 1991.

Before we started the coaching program we were about $10-12K per truck per month (Service), this year I am budgeting to do around $20K per truck per month.

What BDR has done for us is taught us the business side of it. That’s where I have gained the most knowledge, knowing your financials, what to look at and what to look for; all the way down to your GPMD.

It is so fine-tuned; we’ve got such a clear vision of where we are at and where we are going. In a time that everybody is cutting benefits, we are actually raising benefits. I would recommend it to anybody. The only person I would not recommend it to is someone who is simply stuck in their own way and not willing to change, but if you are willing to change then BDR is definitely worth every penny!

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Redlands and Henry Bush Plumbing Heating and Air

Wes Livingston

Improving Technicians’ perceived value and focusing on educating our customers has to be the two main tools that we have ingrained into our company culture since our first Top Gun training with Dave Consulo.

We recognized that sales has, at its primary roots, the designed purpose to "educate" customers of a particular need. This focus has helped our entire crew to overcome the unpopular stigma of "sales." In addition, Technicians recognizing their personal worth and how that relates to providing above and beyond customer service has been a hurdle at times for them to overcome. The concentrated effort that the Top Gun Training emphasizes on personal worth acknowledges the Technician’s worth, removing any psychological barriers that have hindered their ability to compensate adequately for the services that they provide. 

From the Technician in the field to the person assisting our customers’ needs over the phone and internet, the ability to fully understand the value of what our services offer to our customers has helped us greatly to convey excellence in most everything we do. I say most because we recognize that we are, and will always be, a work in progress. Which is why we have signed up to have Dave come to our facility again in 2019 and coach us as a team on the additional tools necessary to achieve "service worth bragging about."

Thank you to Dave and the BDR Team for helping us achieve our goals.

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Redlands Plumbing

Tyler Miner

"We had Dave out to do a Top Gun class at our office this past week and I just wanted to take a moment and thank you and your staff for putting out such a great class. 

I had 23 people in the class and not one of them had a single complaint about the class. It was great to watch them walk in Friday morning miserable and not looking forward to sitting in a 16hr "sales" class to an hour later be excited to be there and actively participate in the class. This morning, all the service guys were still talking about it and how they were going to apply what they had learned.  I even had three people come up to me today with a list of ideas to keep the momentum moving.

The part that was really eye-opening to me was that we have been talking about most of these items as a company for many years now and getting buy-in has always been difficult. But when explained by a third party, they get what we have been talking about. Plus, Dave probably does a better job at explaining.

The only two things that I am disappointed in was that I did not do this sooner and that I did not have the entire company at the training. 

 Keep up the good work!  Thanks!"


- Tyler Miner, Redlands Plumbing

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Les Van Kooten

I just wanted to reach out to you and let you know what a class in Phoenix! Excited to move forward and it was a real self-evaluation of myself and how I want to move forward in this industry.

I took the same class in 2009 and definitely not the same class. A lot has changed.

Company culture has just become an issue in our shop, so this was perfect timing. Once again thank you for all you guys and gals do.

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RES Air Conditioning

Rick Thrasher

I have been a BDR client for years.  I recently sent my Sales Manager and Service Manager to SS1 in Atlanta.  They came back and said “Everything you have been preaching to us over the last 3 years now makes perfect sense!”

In the 3 months since that class they are now:

  1. Going on the return trip after the installation to make sure our clients are 100% satisfied and generating referrals (hadn’t been doing that)

  2. Revamped our introductory letter (and email)

What we have figured out is that is we consistently do all the steps we have learned in the sales process (from start to finish), we eliminate the competition every time.

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Rick Gustin


After our onsite this last month with Barb and Laura, I felt compelled to ask Page, our new Accounting Manager, to sit down and write how she felt about the week of onsite with Barb, and also how the coaching has been going for her. Page came from a background where her employer did not spend real money to invest in her training or advancement of her abilities as an accounting person. Attached you will see her response to the onsite, and how she feels about Barb and the entire BDR support staff and processes.

I can only try to explain how much Chris, Barb, and the entire staff at BDR have helped me to become a smarter, better, and more understanding owner of my company.

Over the past four years, we have gone through a lot of changes – both good and bad. But through it all, you guys have always been there to give me advice and to help me advance my thoughts and dreams of improving the way we do things here. Sometimes you are just the big brother and sister that listen to me, offers advice, and helps direct me to a better decision for not only myself but my company.

When you think of coaching and bringing someone into your company, you first think “these guys don’t have a clue what I do, how things are around here, and how are they going to help me.” Well you have all proven to me that if I opened my company, thoughts, and my heart to you, listened to what you are saying, and trust that you do have my best interest in mind, I can and I have learned a lot.

I truly believe that every company should have someone to listen and to talk to about what is going on with your company good or bad. That they will become better at what they do, and their company will be better. If the Owner is getting better at being an Owner, then the employees will see and will want to get better. So, everyone wins.

On the subject of coaching and the BDR experience: I have gone as far as saying that the BDR Company, and especially Chris Koch and Barbara Geiger, are not just my coaches – you have become a big part of our family, here at Reliable 1. Above all, I have found new friends that I trust to be there to help me through anything.

Now, I know that, as an owner, you rarely ever get someone to stand up and say that you are doing a great job and thank you for your hard work. Today, I am saying that about Chris, Barb, and their support teams. I want it to be heard by everyone. So, I hope that this will be passed onto your management so that they can see how appreciative myself, my wife Becky, our family, and all of our employees are for the work you do. You have helped me to be a better dreamer, a better owner, and you helped me to contain and direct my passion for my company so that we can continue to grow in so many ways.

I cannot say it enough: you are doing a great job in helping me to realize my dreams, and I look forward to continuing this on for a long time.

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Rick Sperando

Black Diamond

I’ve always felt that we do a lot right, and we do. However, I have learned more in this class than I’ve learned my whole career, and I’ve been in business for 16 years! My only wish is that I could retain more!

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Rob Riddell

Lifestyle Comfort Solutions

I wanted to give a "wahoo" to Barry Burnett and Scott Tinder for the excellent training they provided to us in Cincinnati, Ohio. The class was definitely time well spent! I attended the "Becoming a World-Class Retail Organization through Structural Sales" class and it has provided our company with an excellent resource. We have implemented many of the processes in our sales presentation and seeing great success. Thank you sharing this wealth of information.

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Robbins HVAC

Michelle Robbins

You'll be excited to hear that in 2016 we have closed two large contracts already in the first two months and have several more in the works so far.  We have already hit 50% of what we did all of last year! People are blown away by our job packet and professional presentation that we learned from CMS.  In our local oil/gas economy, this is going to go a long way to help us reach our business plan for 2016.  Feel free to share that if you wish! WAHOO!!

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Robert Tincher

Robert Madden Industries

One of my clients has been attending BDR training about two years. They have implemented some of the processes. Their sales almost doubled over the previous. They also won the Carrier Factory Authorized Dealer Presidents Award for 2016.

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Rodney Rupp

Synergy Home

Very informative class. New to company and I’ve been out of the industry for 20 years. Great info for me to realize the new system challenges and what installers commonly run into. Huge refresher for me to be reminded of daily work / materials needed for installers.

Also, helpful to find tools needed for successful selling on my part.

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Roger Thompson

G & S Heating, Cooling & Electric, Inc.

I found the “Building a Company with Great Value” class exceeded my expectations, was highly informational and beneficial. The curriculum was professionally presented; top notch and the messages were clear and informative. We all work hard at growing our companies to hopefully watch them evolve into one of great value. The work books, group exercises and open classroom discussions with Mike really helped me to clarify some of the concerns I had been wondering about for years, and didn’t have the time to research.

Thanks you again Bruce and Barry for another informative course!

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Roper Heating & Air Co Inc.

Phil Roper

This class will help me become more focused on the business aspects of my company. I’m too involved in the service and change out portions when I have qualified to do that work. I feel like I can enjoy the business with less stress.

Recently hired a new office manager who has also freed me up to do “my” work. This class has helped me identify problems and shortcomings and the real reasons to place more attention to the business / managerial aspects. I have been able to better focus on the most important things to become more efficient and profitable.

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RSP Heating & Cooling

Jim Weihl

264% Net Profit Increase and thank you coach; 10-year biz; 8-9 years of Profit Launch; WAHOO!

Watch what Jim Weihl has to say about his experience.


Jim Weihl - PL Wahoo! from Business Development Resources on Vimeo.

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Ryan Rowland

Lyon Sheet Metal & Heating

This is the second time I have taken the class. There is a lot of great information. The second time you get more information that you might have not taken in the first time. The things that we have done in the last year have been good for our company. I would recommend all techs take the class. Dave is a great instructor and with his background is very personable with everyone.

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Schaal Heating & Cooling

Dan Halstead

Great class. We don’t know what we don’t know. Always searching for more information and new successful practices.   

Informative, engaging, upbeat course teaching real time up to date business practices. Tremendous credibility coming from instructors with decades of experience as well as current in the field situations and experiences specific to HVAC industry. 

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Schaal Heating & Cooling

Ryan Renfro

This program has given me the tools, ability, and confidence to reach $3,000,000 in sales. I would highly recommend Barry’s class to anyone in sales or a part of the sales organization.

We as a company and department picked up many great tips! Thank you.  

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Scottsdale Air Heating & Cooling

Mike Cross

I took this class in 2001. At the time, I was convinced that there was no money in the A/C business. After spending a couple of days with Barry, I realized that I was doing it wrong. I changed a few things and became profitable. I changed a few more and grew my business 10-fold over the next 17 years.

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Service Technician

Lakeside Service Company, Inc.

This class was excellent. Dave was a great instructor and kept it interesting the entire time. I truly don’t feel anything was missed in this class, it covered literally everything we should know to exceed as a company and technician. I would recommend the class to anyone!!

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Sky Heating & Air Conditioning

Travis Smith

As the owner, this gives me the tools to show my sales people why we do what we do and how it is ultimately in place to increase their income. The instructor has done the research so I don’t have to and provides the collateral for what we are doing so we can be more effective.

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Smith Electric HVAC Inc

Joshua Smith

BDR has made me excited to be in business. After only one class, I feel that I am confident in my ability to make my company profitable again. I can now plan and expect to have less stress and more family time. I know that I will have the tools to succeed in my industry. Many thanks.

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Smithmyer Plumbing & Heating LLC

Cathy Smithmyer

The family has owned the business for 75 years; BDR has been a great help in transitioning from a family run business to integrating non-family employees. Our biggest Wahoo is leveraging our Profit Launch Business Plan which really helped us to recover from a difficult first-half 2014. I don't think we would be where we are if it wasn't for BDR Profit Coach and Profit Launch.

Watch what Cathy Smithmyer has to say about her experience.


Cathy Smithmyer - PL Wahoo! from Business Development Resources on Vimeo.

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Southern Services Heating & Cooling

Terry Cledenin

Strong Year 2014: Revenue grew 24% y-o-y and net profit grew 400% and we implemented good / better/ best in PMA program; Been in Profit Coach and Profit Launch since they started

Watch what Terry Cledenin has to say about his experience.


Terry Clendinin - PL Wahoo! from Business Development Resources on Vimeo.

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Specialty Heating & Cooling

Norm Matheis

Listen to Norm Matheis' experience below!



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Standard Air & Lite

Chris Belculfine

Top Gun for service techs is a must for all service departments. I’ve attended Top Gun 3 times and I’ve seen it help many contractors increase efficiencies, convert customers to clients, increase employee retention, increase service department profitability, and ultimately increase a company’s net profit. I recommend this training for everyone!

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Steph Tumlinson

Nebraska Heating & Air, Inc.

I am so very glad we have joined this program – I truly believe BDR plays a huge role in getting our company turned around and becoming profitable. It’s definitely worth every penny!!! Thank you for everything you do.

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Stout Heating & Air Conditioning, Inc.

Mark Stout

Watch what Mark Stout has to say about his experience.




Mark Stout - PL Wahoo! from Business Development Resources on Vimeo.

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Sun Glow, Inc.

Marshall Phillips

Watch what Marshall Phillips has to say about his experience.




Marshall Phillips - PL Wahoo! from Business Development Resources on Vimeo.

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Temperature Equipment Corp

Rich Lenart

I would like to again extend our appreciation for visiting TEC and presenting the Finance class to TM’s yesterday. Content and discussion was extremely valuable and enlightening for all. Everyone understood the importance of how our dealers view financing, including the steps needed to change their behavior.

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Terry Greene

Terry's Heating & A/C, Inc.

If you’re looking to sell your business, this class will give you an outline of what’s possible. Once again BDR gives us a lesson of how to avoid the obstacles when selling your business.

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Thermal Solutions

Court Schwing

Class was amazing! I had a good background in operations within other industries, and this class really helped me put the pieces together for the HVAC industry! Highly recommend to those looking to grow their company and/or maximize their net profit

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Tim Burton

Ben's Heating & Air Conditioning

Dave’s Top Gun Installer class has brought our company together to work as a team. With this training, we will excel and be the best there is while exceeding customer expectations.

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Toby Jordan

Freedom Heating & Plumbing, Inc.

This course has done an incredible job joining two normally opposing forces (Install & Sales). The tools and discussions provided for our Install crew have created more excitement, togetherness and overall value. Teaming up with Sales has further developed them together and confidence in what each member brings to the team! Wahoo!! BDR classrooms / course are an absolute must for any successful business and are always ongoing to consistently strive for success and greatness.

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Total Air & Heat

Steve Lauten

Total Air & Heat has been very successful for a long time. They have been rebuilding key roles now and implementing changes; Double-digit profit; Approaching 20% Nets

Watch what Steve Lauten has to say about his experience.


Steve Lauten - PL Wahoo! from Business Development Resources on Vimeo.

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Travis Seeger

Chesterfield Service Heating & Cooling

Dave was very organized, informative and enthusiastic. He made class fun and interesting. I would strongly consider attending more classes provided by BDR and will recommend this class to other technicians. (Jake)

Awesome discussion between companies. Dave is very knowledgeable and an excellent communicator. (Shaun)

Dave did a great job of communicating with new & old technicians alike. Thank you! (Travis)

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Ultimate Air

Jeff Blemke

We were stuck as a company! We are a BDR / Profit Coach client and couldn’t explain what was going on in our company, so we invested to have Paul Grizzle, our Head Coach, come out to observe our company.

Last week, Paul came for an on-site. It was a great benefit! He was able to talk to our team (and myself) and help all of us with our challenges and understand what needs to be done for Ultimate Air to move in the correct direction for the company’s future.

It was nice to have Paul also understand, and to be able to grasp what we need for support from him to help us move forward.

We are putting this in our budget to have him visit us annually!

Thank you for everything, Paul! We look forward to the upcoming changes.

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Vailes Heating & Air

Robert Vailes

Retired a lot of debt and profits are up in Year 2014.

Watch what Robert Vailes has to say about his experience.



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Vertex Mechanical

Kimberly Emerich

Love the coaches/team. They made it fun, shared useful experiences, and kept the material light and the class moving along. Lots of great ideas to increase revenue. The scripting was very helpful. Learned some great new ways to positively and effectively communicate to customers and learned great new ways to deal with some negative situations.

You girls rock! Wahoo.

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Weathertech Distributing

Darryl Quillen

I became a TM a little over a year ago. Out of all the training that I have attended the BDR classes have been the best for me. If any of our dealers attend a class our TM attends also. I have learned and gathered so much information this week to take back to my dealers. It will probably take me a few years to get all of this accomplished with my dealers. There are so many small things that we can take to our dealers to raise their revenue which raises our revenue.

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Welzig Heating & Air

Jim Welzig

During the 2017 Profit Launch, it was said that if your company was at this critical stage financially, that it was too late. My book keeper and I both looked at one another and realized that we were in trouble.

We took what we learned at Profit Launch and put it into place once we returned home. I am proud and thankful to let you know that we barely made it out!

Without BDR, I would have lost my company I have given my life to. So, myself and my employees are so grateful! Thanks to your tools and our hard work, Welzig Heating & Air will be celebrating 25 years in business on October 31st! Wahoo!

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Westshore Heating and Air Conditioning Services

Kevin Berridge

I have been in some form of sales my entire adult life and HVAC for the last 8 years. I love to learn. I have a college degree and have been to countless sales training seminars. None of them even come close to the impact this class has had on me. This class has been unbelievable!

The content is thorough and directly on point. Barry is the most engaging, believable trainer I have ever seen. I compared him to some of my best college professors that made learning fun and useful. His knowledge, energy level, and personal stories to illustrate the strategies and ideas in the class are second to none.

I feel confident that my understanding and retention of this class will help me implement and become the top Home Solutions Advisors not only in my market, but in the country.

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Williams Mechanical

Chris Meier


Watch Chris Meier's experience.



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Wilson Heating, Cooling, & Plumbing

Nancy Wilson

This is my fourth time at a BDR sponsored event, and from the first time till now, the impact it has made on the financial side of our business has been nothing short of amazing. In three years, we have gone from negative net profit to almost 10% net profit. We know we have the tools to help us get to that 15% to 25% mark.

The information from this class is going to help us get started on our exit strategy. We have people interested in buying our business, so this class was at the right time!

I would recommend BDR to any HVAC company looking to improve their bottom line, and have a happier work environment.

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Winkleman Heating & AC

Terry Winkelman

I just wanted to say thanks for two days of great information.

I have never seen in all my years a group more involved than in the last two days. I have been through a lot of training and never has anybody got the people more engaged with activities that promote positive progress than yours.






Since my brother introduced me to BDR, I have been overly impressed with all of you. Barry did a great job on the big picture of the HVAC business at my first training meeting and you hit the areas that I feel are the heart of the HVAC business. I believe that salesmen make the first sale and the service will sell the next or provide the referral business. Bringing these two groups together is crucial.






Thanks again for a job well done, and I hope to see you again someday. Until then, keep up the great work. You’re making a difference.

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Wright’s Appliance Service

Frank Wright

I tell my Territory Manager that if they have a BDR class scheduled to just sign me up and tell me the dates. I was a 2% net company and began attending BDR classes back in 2011. I now have retail covering all overhead and we are netting 36% net. We now stage our jobs for labor management and install trucks no longer go home. If the install trucks are at the shop, they have no tools to do side jobs.

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Yazan Sweidan

Lakeside Service Company, Inc.

Very motivating. Dave is an excellent presenter. Very informative and gave great ideas. If ell it has helped me in going out to perform for the company, myself and my family. I enjoyed the knowledge of customer empathy and treating the customer with upmost respect.

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Zach Cox

Central Refrigeration

Since attending Structuring, Strategies & Tactics for Profit & Growth last October, my company has changed. I was the average dealer and was averaging $80K per month. Now, I am averaging $125K per month (in typically our slowest months), just by implementing a couple items. After never doing more than $1M in revenue, I am on track to do $1.5M+.