Privacy Policy

Effective Date: May 2026

This Privacy Policy describes how Business Development Resources, LLC (“BDR,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website at bdrco.com (the “Site”), use our services, or otherwise interact with us. Please read this policy carefully. By using the Site, you agree to the practices described here.

1. Information We Collect

1.1 Information You Provide Directly

We collect information you give us when you:

  • Fill out a form (contact, registration, event sign-up, lead capture, etc.)
  • Request information about our coaching, training, or services
  • Register for a class, event, or webinar
  • Subscribe to our email newsletter or blog
  • Communicate with us by phone, email, or live chat

This information may include your name, company name, job title, email address, phone number, mailing address, trade (HVAC, plumbing, electrical), and any other details you choose to share. When you submit personally identifiable information to us, you understand that you are agreeing to allow us to access, store, and use that information for the purposes stated herein.

1.2 Information Collected Automatically via Tracking Technologies

When you visit our Site, we and our third-party service providers automatically collect information about your browsing activity using cookies, pixels, and similar technologies. This includes pages visited, device and browser information, IP address, approximate geographic location, and behavioral interactions such as clicks and form activity.

Important: If you have previously submitted a form on our Site, HubSpot — our marketing and CRM platform — may associate your subsequent browsing activity with your contact record. This means your page views, content downloads, and site behavior may be linked to your name, email address, and company.

1.3 HubSpot Tracking

We use HubSpot Marketing Hub to power our marketing automation, lead management, and CRM functions. HubSpot places a tracking cookie on your browser that enables us to identify you as a known contact, track pages you visit, record email and content engagement, and trigger follow-up communications based on your activity.

For more information about how HubSpot handles data, please visit HubSpot’s Privacy Policy at https://legal.hubspot.com/privacy-policy.

1.4 Google Analytics & Advertising

We use Google Analytics to understand aggregate traffic patterns and Site performance. We may also use Google Ads and DoubleClick to run retargeting campaigns. These tools collect data using cookies and may link your activity across websites.

1.5 Facebook Pixel

Our Site uses the Meta (Facebook) Pixel, which allows us to measure conversions from Facebook ads and build custom audiences for advertising. The Pixel may collect your IP address, browser information, and the pages you visit.

1.6 LinkedIn Insight Tag

We use the LinkedIn Insight Tag to track conversions from LinkedIn campaigns and enable retargeting to visitors on LinkedIn. LinkedIn may collect data about your visits to our Site.

2. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and fulfill service requests
  • Deliver and improve our coaching, training, and planning services
  • Send transactional communications (confirmations, receipts, class reminders)
  • Send marketing emails about new services, events, resources, and promotions (you may opt out at any time)
  • Segment and personalize communications based on your trade, interests, and engagement history
  • Score and qualify leads for our sales team
  • Retarget you with relevant advertising on Google, Facebook, LinkedIn, and other platforms
  • Analyze website usage to improve content, navigation, and conversion
  • Comply with legal obligations

3. Sharing Your Information

We do not sell your personal information. We may share your information with:

3.1 Service Providers

We share data with trusted vendors who help us operate our business and Site, including:

  • HubSpot – CRM, marketing automation, and email marketing
  • Google – analytics, advertising, and reCAPTCHA
  • Meta (Facebook) – advertising and pixel analytics
  • LinkedIn – advertising and insight analytics
  • Vimeo / YouTube – embedded video hosting
  • Cvent – event registration
  • Other vendors supporting website hosting, IT, and operations

These providers are contractually required to use your data only as directed by us and in accordance with applicable law.

3.2 Business Transfers

Our customer lists and the information we collect are properly considered assets of our business. Accordingly, if we merge with another entity or if we sell our assets to another entity, our customer lists and information, including personally identifiable information you have provided us, would be included among the assets that would be transferred as part of that transaction.

3.3 Legal Requirements

We may disclose information if required by law, legal process, or government request, or to protect the rights, property, or safety of BDR, our clients, or others. If requested by law enforcement or judicial authorities, we will provide this information upon receipt of the appropriate documentation.

4. Cookies and Tracking

Our Site uses several categories of cookies:

  • Necessary cookies: Required for the Site to function (login sessions, security, cookie consent preferences)
  • Functional cookies: Remember your preferences and enable features like video progress tracking
  • Analytics cookies: Measure Site performance and visitor behavior (Google Analytics, Vimeo, YouTube)
  • Marketing cookies: Track visits and conversions across websites to enable targeted advertising (Google Ads, Meta Pixel, LinkedIn Insight Tag, HubSpot)

You can manage your cookie preferences through the cookie consent banner that appears when you first visit our Site. You may also configure your browser to refuse cookies, though some Site features may not function as intended.

For Google Analytics opt-out, visit: https://tools.google.com/dlpage/gaoptout

5. Email Communications

If you provide your email address through a form on our Site or through direct communication with us, you may receive marketing emails from BDR. You can unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any email or by contacting us directly. Opting out of marketing emails will not affect transactional communications related to services you have purchased or requested.

6. Your Rights and Choices

Depending on your location, you may have rights regarding your personal data, including the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information
  • Opt out of marketing emails and SMS communications
  • Opt out of the sale or sharing of your personal information (note: we do not sell personal data)
  • Request that we restrict or limit how we use your data

To exercise any of these rights, contact us at the information provided in Section 12. We will respond to verifiable requests within a reasonable timeframe.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Contact records in HubSpot are retained for the duration of our business relationship and a reasonable period thereafter. You may request deletion of your record at any time (see Section 6).

8. Security

We take reasonable administrative, technical, and physical measures to protect your information from unauthorized access, loss, or misuse. Data transmitted to our Site is encrypted using SSL/TLS. Access to personal data within BDR is limited to employees who need it to perform their job functions.

No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Children’s Privacy

Our Site and services are directed to business owners and professionals in the home services trades. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that we have collected such information, we will delete it promptly.

10. Third-Party Links

Our Site may contain links to third-party websites, including partner organizations and resource providers. This policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the Effective Date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Business Development Resources, LLC (BDR)
Phone: (206) 870-1880
Email: marketing@bdrco.com
Website: www.bdrco.com