Adam Skorstad

Head Coach

Adam Skorstad 2023

Certifications & Accolades

  • Acuity Institute - Change Management Professional

    Adam’s HVAC career is a story of rapid promotion with well-rounded experience and success spanning multiple senior management roles at numerous companies. He has held a senior management sales and marketing role for an HVAC manufacturer with multi-state responsibilities and was hired twice as a business turn-around specialist. Adam has a strong command of HVAC contractor accounting with proven expertise in building businesses, sales and marketing strategy, and operational execution. His desire to continually challenge himself to grow professionally and personally is reflected in his membership in the exclusive Arete Syndicate.

    Starting his HVAC career in 1997 as a Commercial Installer and Install Foreman, Adam became a Service Technician in 1998, a role that lasted six months before being promoted to Service Manager. Recognition of Adam’s talent and hard work led to rapid career ascension over ten years, with dual management roles: sales, operations, GM, and area (multi-branch). He has managed a handful of HVAC businesses ranging in size from $4 million to $17 million in revenue, responsible for teams as large as 70 employees.

    Very early in his career, Adam was the commercial service manager responsible for a substantial 7-11 contract for which his employer serviced all store equipment – HVAC, refrigeration, coolers, coffee makers, etc. He reduced average per-store labor hours by 43% by executing a top-down, step-stage process-reengineering procedure. He then flat-rated the contract billing model and delivered better, faster client service while increasing his company’s gross margin, resulting in a substantial expansion of the 7-11 contract.

    Adam has also worked for two HVAC businesses, where he was introduced to business consulting and coaching benefits. He was a BDR-coached Arizona company’s Sales & Operations Manager from 2007 to 2011. He leveraged BDR’s coaching into his leadership, creativity, and marketing strategy, which saved the company from bankruptcy at the epicenter of the 2008 housing crash. He did this by:

    • Building a 6,000-customer Preventive Maintenance Agreement Program over three years using a two-pronged approach:
      • addressing customer concerns
      • expanding to new business
    • Transferring PMA coverage from customers’ old homes to their new ones.
    • Creating a marketing program targeting real estate brokers & agents.
    • Providing a complimentary HVAC theft-prevention storage program.
    • Enabling his employer to put company labels on thousands of HVAC systems throughout Phoenix.

    Adam was instrumental in leading this business through a one-year 67% revenue decline in 2008, followed by a record-setting revenue and profit rebound by 2011. 

    Because of Adam’s sales and management track record, he has twice been hired by HVAC business owners – specifically as a turn-around specialist. He reinvented the company culture, implemented successful processes, generated record-setting revenue and profit, prepared for a successful high-multiple sale, and got the owners out of day-to-day management. 

    Adam started an HVAC business consultancy by leveraging his career success into his passion for the industry and helping people. Since 2012, Adam has provided consulting services to 50+ businesses, spanning $500,000 to $30 million in revenue across multiple states and markets.

    Adam has a strong desire to give back to the HVAC industry and help business owners challenge themselves to grow professionally and personally. He has broad exposure to all aspects of the HVAC industry and is directly responsible for the success of multiple employers and more than 50 consulting clients. 

    “I challenge conventional wisdom to arrive at winning strategies. I believe the BDR coaching model provides the best platform and blend of sound business practices with solution creativity.”

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