Identifying and Communicating Company Value
In this episode, BDR’s Instructional Designer and Trainer Scott Tinder explains what makes up value in a customer’s mind and outlines how companies can communicate their value to the consumer.
Scott provides tools to identify your company’s unique value points as well as tips to communicate them to consumers and team members. By educating the customer on the value your company provides, you will be positioned to generate more leads and experience higher levels of success and profit.
Podcast: Play in new window | Download (Duration: 44:28 — 26.7MB)
Identifying and Communicating Company Value Time Stamps:
- (03:48) – Warren Buffet and value-based investing
- (05:47) – Communicating value
- (09:54) – Generic products & value
- (14:01) – How do Owners identify value?
- (18:46) – How do you communicate value?
- (30:15) – Advertising & marketing vs communicating value
- (36:52) – Financing touchpoints with consumers
- (40:23) – Third-party collateral
About Scott Tinder
Scott Tinder has been involved in the HVAC industry for 34+ years. He has worked with dealers, distributors, and manufacturers throughout the United States and Canada to drive profitable growth in their businesses.
Since joining the BDR family, Scott became the Instructional Designer, working with the training team to create and update all of BDR’s training classes. As a trainer, he leads several classes for the ICP channel. He brings a genuine passion for helping the companies and individuals he works with to implement and achieve a higher level of success.
About the Prime Resources Podcast
BDR’s Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results – with Prime being the most flourishing stage or state.
Listen to more episodes of the Prime Resources Podcast HERE
You can also listen to all episodes of the Prime Resources Podcast on Spotify
