Driving Effective Lead Generation With Referrals, Marketing, and Maintenance

Lead generation is what drives any business.

Yet many business owners and managers in the service contracting industry leave lead generation to chance. Instead of implementing demonstrated processes to deliver reliable, predictable results, they send out the occasional e-blast or direct mailer and wait for the phone to ring.

Some common misconceptions often prevent service professionals from taking control of lead generation. Many think it’s just too hard or the effort isn’t worth it. Others assume only people with a particular personality can successfully drive leads. Some mistake lead generation for cold calling.

Ultimately, successful lead generation is a process. It takes effort to set up and maintain. But the work more than pays for itself. What’s more, anybody can do it. A lead generation system truly works when the whole team is involved, from sales to service technicians, support and management.

Read the full article from BDR Head Coach Kevin Nott in Contractor.