Everything You Wanted to Know About BDR’s Dealer Direct Training Program

We asked Dave Consulo, BDR Head Coach & Trainer, for his insight on the fastest growing part of BDR, the Dealer Direct training program. Discover more below:

Question: What is Dealer Direct training?

Dave: Dealer Direct training is when BDR comes to you with a select group of classes personalized for your business. There is nothing like getting everybody on the same page and ready to go into the field to successfully implement.

One dealer who hosted Dealer Direct training had a technician sell $55,000 in accessories the month after the class—that’s $33,000 in gross profit! They are now in their third year of Dealer Direct training, and the results are growing each year. These types of results are what are making Dealer Direct BDR’s fastest-growing training channel.

Question: What Dealer Direct training classes are available?

Dave: Several classes are available and are all certified for N.A.T.E. Continuing Education Hours (CEHs).

Question: How is Dealer Direct different from a standard BDR class?

Dave: Dealer Direct is different because we focus on just your company. This allows us to maximize our time and focus on key action items that will drive profitability, promote a great company culture, and achieve your goals. Your team will be able to take what they learn and implement it immediately.

Question: What is the best part of the Dealer Direct class for you?

Dave: As a trainer, the best part of a Dealer Direct class is being able to work with your company’s team. We can do so much more in this setting than we can in a class with multiple companies. We learn, get buy-in, and customize tools and processes for your company so they can be implemented right away. Accessory brochures, maintenance brochures, a dispatching process, you name it, we can help put it in place, get your team excited, and have it ready to roll.

Question: How do I sign up for Dealer Direct training?

Dave: Ask your BDR coach for more information or contact Candy Cunningham, BDR’s Distribution Relationship Specialist, to sign up. You can also learn more about the Dealer Direct program HERE.

BDR Dealer Direct Classes

Creating an In-Home Discovery Process

Do you need help establishing a rapport with a homeowner that leads to trust and, ultimately, a sale? Does your process in the home actively position you to close a sale while reducing potential objections? In this four-hour online class, learn how to build your personalized discovery process that engages the homeowner so you can generate rapport, build trust, and position yourself to close a sale – all without any tricks, gimmicks, or “sales tactics.”

Duct Design for Profit & Efficiency

Discover how to correctly design a residential duct system using ACCA’s Manual D while saving money and labor. Owners and Install Managers should attend to create your company standards for installation and learn how to train your Install team. Lead Technicians and Installers can also attend to get total team buy-in.

Improving Airflow With Aerodynamic Fittings

Are your installations and equipment delivering top performance, leading to happy customers and referrals? In this four-hour virtual class, you’ll learn how to improve system performance with aerodynamic fittings. These practices can be applied to residential new construction and replacement jobs, ultimately creating happier customers and driving future referral leads.

Labor Management for Retail Installations

In this two-day class, attendees will discover how to optimize their replacement crews to become a highly productive and efficient revenue-generating team. Participants will learn how to complete retail replacement installations that lead to referrals by implementing processes, checklists, and management strategies. Dealers will gain valuable insights into the steps employed by top contractors to effectively prepare for an installation, manage the process, and successfully complete all post-installation tasks.

Offering Accessories in Residential Plumbing

Residential service calls are not just about fixing immediate problems; they are an opportunity to drive revenue, build long-term customer relationships, and offer additional products. Customers actively seek ways to improve their homes, such as water purification systems, circulation pumps, and slow-close toilet seats. These accessories increase your average service ticket and provide peace of mind to customers. In this four-hour class, get access to strategic templates for product selection, pricing, presentation, and team buy-in.

Service Call Sequence of Operations

Do your service technicians have a plan for every service call that drives customer satisfaction and maximizes any possible opportunity? Or do they show up and just “figure it out?” In this four-hour class, learn how to create a consistent process for your service team to use the established rapport with customers on every call and identify opportunities for accessory sales and additional services.

Top Gun Installer Excellence

This one-day team-building class strives to enhance the performance of Installers by teaching them how to perform their job efficiently, understand the importance of customer satisfaction, and develop the skills to advance in their profession, all of which will increase their job satisfaction. With well-trained installers, dealers can transition from a dealer to a retailer who runs a sales-driven company.

Top Gun Technician Excellence: Beyond Diagnostics

This two-day team-building class gives Service Technicians the soft tools to perform their jobs better. Through interactive breakouts, technicians will develop improved customer communication skills and learn how to drive customer satisfaction, sales leads, and referrals through a defined service delivery procedure. The training will help technicians reduce callbacks, improve revenue generation, and increase job satisfaction while increasing the company’s overall value.

Top Gun Hybrid

This two-day team building class aims to enhance the performance of Service Technicians (day one) and Installers (day two) by providing them with essential soft tools. Through interactive breakouts, participants will develop improved customer communication skills, drive customer satisfaction, and increase revenue generation by following a defined delivery procedure. The training focuses on reducing callbacks, increasing job satisfaction, and enhancing the overall value of Technicians and Installers within the company.