Implementing Online Scheduling

In this episode of the Prime Resources Podcast, BxB Media Lead Marketing Coach Justin Ebright discusses the significance of online scheduling in today’s consumer landscape, emphasizing its transition from a luxury to a necessity. He explores the user experience, business opportunities, and the challenges faced during implementation.

Justin shares the importance of analyzing the scheduling process, the role of AI, and the need for effective vendor selection. Discover how to take the first step in online scheduling to maximize opportunities for your home service business!

Listen here:

Podcast: Play in new window | Download (Duration: 32:22 — 14.8MB)

Key Takeaways

• Online scheduling is now a necessity for businesses.
• Consumers prefer scheduling appointments on their own time.
• The user experience is crucial for successful online scheduling.
• Reducing the number of steps in the scheduling process can improve conversion rates.
• AI is becoming an integral part of online scheduling solutions.
• Choosing the right vendor is essential for successful implementation.
• Businesses should prepare their backend processes before adopting online scheduling.
• Testing different approaches can help optimize scheduling systems.

Implementing Online Scheduling Time Stamps

• 00:00 Introduction to Online Scheduling
• 05:58 Opportunities and User Experience in Online Scheduling
• 12:07 Analyzing the Scheduling Process and Conversion Rates
• 18:01 Vendor Selection and Relationship Building
• 24:02 Final Thoughts and Future of Online Scheduling

About Justin Ebright

Justin Ebright has been in the marketing arena for over 36 years. His ongoing expertise rests in client relationship building and retention, the teaching and education of marketing concepts to prospects and clients, and training marketing managers and their teams to identify marketing portfolios that work. Justin has helped build multiple micro-digital and traditional marketing agencies across the country. He was the president & CEO for 15 years of his first built agency before joining BxB Media in 2021. Since joining BxB, Justin has played a large part in their growth as a lead coach, mentor, and one of the founding members of the CHIIRP team.

About the Prime Resources Podcast

BDR’s Prime Resources Podcast host, Matt MacArthur, is BDR’s Senior Vice President of Training & Marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.