From Clicks to Clients: How Contractors Can Navigate the Latest Google Updates to Maximize Marketing ROI
In the latest episode of BDR’s Prime Partners Podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google’s changes to optimize your marketing strategy and budget.
In this episode of the Prime Partners podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google’s changes to optimize your marketing strategy and budget.
This short conversation explores the importance of maintaining an updated Google Business Profile, the role of diverse content strategies, and the significance of measuring ROI effectively. Zene shares insights on common mistakes contractors make and offers predictions on future trends in digital marketing, emphasizing the need for adaptability and continuous learning in the industry.
Listen here:
Podcast: Play in new window | Download (Duration: 50:47 — 23.3MB)
Key Takeaways
- Investing in digital marketing can yield significant returns.
- Google’s algorithm changes frequently, impacting marketing strategies.
- A well-maintained Google Business Profile is crucial for visibility.
- Video content is increasingly favored in search results.
- Attribution is essential for measuring marketing effectiveness.
- Contractors often neglect the importance of customer reviews.
- AI-driven search is shaping the future of online marketing.
- Mobile optimization is critical for capturing leads.
- Every market is unique; A-B testing is necessary for success.
Time Stamps
- 00:00 Introduction
- 08:41 Recent Changes in Google and Their Impact
- 14:24 Content Types and Their Importance in Marketing
- 23:10 Measuring ROI and Revisiting Past Strategies
- 26:48 Effective Targeting and Attribution in Marketing
- 31:23 Understanding Market Differences and A/B Testing
- 38:23 The Importance of Google Business Profile and Mobile Optimization
- 44:35 Preparing for Future Google Updates and AI Integration
About Zene Wynkoop
Zene is the Director of Client Services and Technology at BxB Media. A seasoned paid digital advertising strategist with over 12 years of experience in the home services industry, Zene has a successful track record of helping contractors maximize their marketing ROI. During his time working with businesses, he has specialized in Google Ads, SEO, and WordPress front-end development. Now in a leadership role with BxB, he guides other marketing professionals in helping businesses succeed.
Contact Information
Zene Wynkoop
313-651-7157
Time Zone: ET
About the Prime Partners Podcast
BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.
In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.
Each episode features a BDR partner company or client who shares ways you can drive your company forward.
Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/