Are You Maximizing the Value of Your Greatest Asset?

Are You Maximizing the Value of Your Greatest Asset?

BDR CEO & Co-founder

What is your most valuable asset?

For most Americans, their savings, their 401K, or their home are all common answers to this question. For business owners, the answer is slightly different. Your most valuable asset is likely to be your company. It can generate an income stream as long as you own it, and one day it can be sold.

According to Inc Magazine, up to 75% of small businesses will be sold in the next eight to ten years. Sadly, most business owners will not be properly prepared to maximize their company’s value at sale. Are you doing all you can to maximize the value of your most valuable asset?

How do you increase the value of your company?

Think about your home. Each improvement you make can directly increase its value. When we get ready to sell a home, we typically spend time and money making improvements to make it as attractive to as many buyers as possible.

The same concept applies to your company. By making improvements, you can not only advance your company’s current performance but also directly increase its value to a potential buyer. The outcome of this effort is building a company that is not reliant on you, the owner, for everything.

Four ways to improve your company’s value

  1. Build Structure – Build a company structure with managers in place and an owner-independent sales team that reduces your personal functional responsibility. When buyers evaluate your business, they will consider what functions they must replace when you leave. If you are involved in all the functional details of your business, the purchase will look a lot riskier to any potential buyer, lowering what they would be willing to pay.
  2. Diversify – Do you do business in more than one market segment? If you’re reliant on a single cyclical “boom or bust” market segment, a small number of key customers, or just a few products, your business will look a lot riskier to a potential buyer. Having a broad customer base where no single customer generates more than 5% of your revenue reduces risk – for you and for a prospective buyer.
  3. Be Profitable – This one is a no-brainer, but this is about more than just being able to show you had one great year. A truly valuable company will be able to show many years of excellent profitability and project future profitability through its business plans. If you have a great record of net profit that can be backed up by a history of third party facilitated and produced business plans, the value of your company can be calculated on future earnings, not just past ones – a huge difference.
  4. Generate Recurring Revenue – Businesses with large, profitable recurring revenue streams typically sell for more than those without. Profitable recurring revenue streams reduce risk, increase peace of mind, and improve your company’s value. Having a large base of profitable maintenance agreements is a great source of recurring revenue that you should focus on growing.

A long-term goal that requires a strategic focus

We’ve given you four great action steps, but maximizing the value of your greatest asset—your business—is a big task. It takes time and a strategic focus to achieve.

How do you stay focused on this long-term goal while putting out fires and keeping your business running day to day? Consider adding a Coach to your business team.

BDR Coaching can help you achieve long-term goals

BDR offers customized coaching that can help you achieve your business goals. With your personal BDR Business Coach, you’ll have someone who can help keep you moving toward your long-term business goals while improving your short-term business results. We have specific programs that focus on helping you maximize the value of your greatest asset – your business.

Whether you’re nearing retirement (next three to five years), thinking about it (five to ten years out), or just getting started in your business, you owe it to yourself, your family, and your employees to consider adding a Coach to your business team. The process of building a company with great value starts with you and starts now.

Discover more information about BDR Coaching programs and maximize your business’s value today!

About the Author

Bruce Wiseman is the CEO & Founder of Business Development Resources (BDR), the premier business training and coaching provider to the home service industry. He leads the Profit Coach program, helping clients grow their businesses and increase their profits. As a trainer, Bruce brings his real-world experience to the classroom and offers creative strategies for dealers to drive profit and growth in their businesses.

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