Joel Bruch

With over 23 years of experience in the home services industry, Joel Bruch brings exceptional leadership and strategic prowess to his role as a BDR Head Coach. Joel’s remarkable achievements include establishing multi-million-dollar service departments in electrical, plumbing, and home standby generators, directing sales efforts, and fostering team development.

Starting his career in the electrical industry at just 15 years old, Joel honed his skills through various roles, eventually founding his own electrical contracting business. Three years after merging his company with a local, new construction HVAC business in 2015, he spearheaded the growth of the electrical division to $6 million in annual revenue, which included home standby generators. The transition of the revenue mix to service-centric allowed the sales team to secure the right general contractors, growing new construction net profits by 15%.

Under Joel’s mid-level management leadership, which included coaching technicians, installers, and customer service teams, annual revenue grew to $16 million. Strategic initiatives drove this success through measurable phases:

• Service Expansion and Early Results: The plumbing service launch generated $800,000 in revenue in its first year, increasing to $1.5 million in year two (a near 100% growth!).
• Sales Team Development: The sales department expanded from one to four home solutions advisors within five years. Each new advisor achieved an average of $1 million in first-year sales.
• Performance Metrics: Through a refined sales process, daily performance tracking, and customer experience optimization, the team achieved average sales of $2.4 million per advisor, a 50% closing rate for new customers, and a 71% closing rate for technicians and in-house leads.
• Key Success Drivers: Consistency and accountability were identified as foundational to these outcomes.

Developing and implementing Standard Operating Procedures (SOPs) have always motivated Joel. He knows that having SOPs can create a clear perspective of expectations for all team members. Having created dozens of them to drive efficiency and team alignment, his most impactful SOPs are:

1. Technician Service Call Guidelines: Standardized safety protocols and customer interactions, reducing callbacks by 22%.
2. Service & Maintenance Program Framework: Systemized preventive maintenance, creating $350K in annual recurring revenue.
3. Home Solutions Advisor Sales Playbook: Generated 15% conversion rates on technician-generated leads.
4. Cross-Trade Installation Standards: Streamlined electrical, plumbing, and generator installations, improving project completion times by 30%.

Excited to give back to the industry, Joel looks forward to sharing his knowledge and wisdom with home service contractors, guiding them toward financial growth to achieve their business and personal goals. He is committed to building strong, collaborative relationships with clients, ensuring their satisfaction and long-term success.

Outside work, Joel enjoys spending time with his family, engaging in art activities with his daughter, building LEGOs with his son, biking, reading, live music, and savoring a cup of coffee.