The Art of Following-Up: How Contractors Can Unlock More Revenue Through Better Lead Conversion
In this episode of the Prime Partners Podcast, Ryan Fenn, CEO and founder of CHIIRP, discusses the importance of follow-up in business, particularly in the trades. Ryan shares his entrepreneurial journey, the significance of speed to lead, and how automation can enhance customer relationships. The conversation emphasizes the need for authenticity in marketing and the role of empathy in follow-up strategies. Ryan also highlights the tools and resources available through CHIIRP to help contractors improve their lead conversion rates and maximize their existing customer databases.
Listen here:
Podcast: Play in new window | Download (Duration: 40:42 — 18.6MB)
Key Takeaways
- Following up is a lost art that needs revival.
- Speed to lead is crucial for maximizing conversion rates.
- Empathy in marketing can significantly improve engagement.
- Video can help scale personal connections with customers.
- Automation allows for efficient follow-up processes.
- Contractors often overlook their existing customer databases.
- Utilizing tools like text messaging can enhance communication.
Time Stamps
- 00:00 Introduction
- 06:17 The Importance of Following Up
- 09:06 Metrics and Benchmarks in Lead Conversion
- 12:07 Speed to Lead: A Critical Factor
- 15:17 Authenticity in Customer Interactions
- 19:54 Empathy in Marketing and Follow-Up Strategies
- 29:17 Utilizing Automation for Effective Communication
- 33:03 About CHIIRP
- 36:33 Final Thoughts
About Ryan Fenn
Ryan Fenn achieved seven-figure success by using text messaging and automation in his sales process, leading him to create CHIIRP to help other businesses achieve similar results. Passionate about automation’s impact on his career, he now focuses on helping service companies implement revenue-generating automation at every customer journey stage. As a husband, proud father of four, and entrepreneur, Ryan has helped over 1,000 companies of all sizes, from $100k to nine-figure businesses, implement marketing automation strategies.
Contact Information
info@chiirp.com
1-801-806-4808
Time Zone: MT
About the Prime Partners Podcast
BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.
In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.
Each episode features a BDR partner company or client who shares ways you can drive your company forward.
Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/
Share This Podcast
