Bundling Services Boosts Customer Loyalty

Companies with more bundled service package experience can evolve current offerings into a tiered program.

It’s one thing to have a homeowner call you to fix a leaky pipe, install a dehumidifier, or quote a new HVAC unit. It’s altogether more profitable to have a homeowner choose you as their go-to service provider, giving you recurring revenues through ongoing maintenance needs and other types of repeat business. The home service companies that can build this kind of customer loyalty tend to be the most competitive.

An effective way to generate this kind of loyalty is by making bundled service packages available to your customers, providing an easy way for them to stock up on accessories or plan for maintenance needs, all with a minimum number of transactions. When done right, bundled service offerings can benefit your bottom line, your team, and customer base equally, but successful implementation requires you to train and equip your technicians properly.

Read the article featuring BDR Senior Service Coach Jennifer Shooshanian in Mechanical Business!

About the Author

With over three decades of experience specializing in HVAC Service Operations Management, Jennifer Shooshanian is one of the most knowledgeable and accomplished service performance experts in the United States. Her classes offer structure, growth, and profitability strategies that will help dealers recognize the tremendous profit potential of a well-structured service department.