How to Recruit and Retain HVAC Technicians in 2025

In the demanding world of HVAC, finding skilled technicians is tough.

And keeping them can be even tougher.

With a booming demand for HVAC services and a limited pool of qualified professionals, companies are constantly battling to attract and, more importantly, retain their best talent.

For most HVAC technicians, it’s no longer enough just to offer a job; you need to offer a career, a supportive environment, and a reason for them to choose your HVAC company over the competition.
Becoming the “Employer of Choice” means cultivating a workplace where your technicians feel valued, empowered, and see a future. Here’s how you can make your HVAC company the one that technicians want to stick with.

Wondering how to hire HVAC technicians in 2025? Unsure about keeping a skilled technician working with your company? In this article, we will look at the best ways to recruit HVAC technicians and keep them part of your company.

How To Recruit HVAC Technicians in 2025 

The HVAC industry faces a significant talent shortage, with demand for skilled technicians consistently outstripping supply.

In fact, over 25,000 skilled HVAC technicians leave the industry each year, while fewer join. A 2023 report from the Better Business Bureau predicts there could be as many as 225,000 vacant positions for service technicians within five years.

To effectively recruit in this competitive landscape, HVAC companies must go beyond traditional job postings and hiring processes.

These additional steps can include:

• Employer of Choice Culture: Foster a workplace where employees are proud to work and actively recruit top talent on your behalf. Cultivate an “all-in” culture built on accountability, positivity, and a shared commitment to success. When your company becomes the employer of choice in your market, your team becomes your best recruiters—eliminating the need for job ads as word-of-mouth and reputation attract the best candidates. 
• Online Presence: Maintain an active and engaging online presence on social media platforms (LinkedIn, Facebook groups for the trades), showcasing your HVAC team, recent projects, and positive work environment or culture. 
   
• “Why Work for Us” Website Content: Create compelling narratives and job descriptions on your website that clearly speak to the benefits of working for your company beyond just salary. You can include testimonials from current service technicians, highlight unique perks (e.g., paid training, flexible schedules, company vehicle programs, sign-on bonuses), and showcase opportunities for advancement. 
   
• Community Engagement: Participate in local trade events, job fairs, and community initiatives to build brand awareness and demonstrate your commitment to the industry and the community. 

A single recruitment channel is no longer a sufficient way to attract the best HVAC service technicians. You must broaden your reach to include other avenues:

• Trade Schools and Apprenticeships: These institutions are a direct pipeline to fresh, qualified candidates. Forge strong, ongoing relationships with local HVAC trade schools, vocational programs, and apprenticeship initiatives. Offer internships, sponsor students, and actively participate in their career development.
   
• Employee Referral Programs: Incentivize your current technicians to refer qualified candidates. Your employees are often connected to other skilled professionals and can be your most effective recruiters. Offer competitive bonuses for successful hires and recognize referrers publicly.
   
• Targeted Job Boards and Digital Advertising: Utilize HVAC-specific job boards (e.g., HVAC Jobs Center, iHireConstruction) and create a job posting on general platforms like Indeed and ZipRecruiter.
   
• HVAC Industry Networking: Attend HVAC industry trade shows, network at supply houses, and engage in professional associations. Fostering industry relationships can lead to opportunities to attract potential employees who may be open to a move if their current situation isn’t ideal.

By adopting these proactive recruitment strategies, HVAC companies can attract skilled workers in the competitive talent market. 

Once you have a team of skilled HVAC technicians, the next step is to retain and empower them to succeed.

5 Steps to Growing HVAC Employee Retention

Retaining your HVAC technicians goes beyond competitive salaries.

You must build an HVAC company culture that addresses their professional aspirations, personal well-being, and desire for recognition. The following five strategies are crucial for creating an environment where your technicians not only want to stay but also thrive.

HVAC technology is constantly evolving, and so should your technicians’ skills.
 
For today’s workforce, especially the younger generation, stagnation is a red flag, and they’re looking for opportunities to learn, adapt, and advance.

Instead of a once-a-year review, implement regular, consistent check-ins – weekly or monthly meetings between managers and their HVAC technicians.

These check-ins aren’t just about job performance, but rather, they are about their career discussions, personal aspirations, and how your company can help them achieve their personal and professional goals.

What new certifications are they interested in? What advanced diagnostics do they want to master?

These regular conversations help managers become mentors, guiding their service technicians’ personal and professional development.

Leverage slower periods for HVAC training and certifications. Investing in specialized courses for new refrigerant types, smart home integration, or advanced troubleshooting shows a genuine commitment to their future. Any qualified HVAC technician will benefit greatly from learning more technical skills.

This proactive approach not only makes them more valuable to your company but also demonstrates that you’re investing in them, fostering loyalty and a desire to stay. When technicians feel their skills are growing, they see a long-term future with your company. 

While a good salary is essential, a robust benefits package can be the deciding factor for many technicians. Thinking beyond standard health insurance to truly support their overall well-being.

Consider offering an Employee Assistance Program (EAP). Technicians face unique stresses – demanding schedules, complex problems, and working in varied conditions.

An EAP provides confidential resources for many issues, from financial advice and legal guidance to mental health support and substance abuse counseling. It’s a cost-effective way to show your team you care about their lives outside of work, reducing stress and improving their focus on the job.

Another critical component is generous paid time off (PTO). Many experienced technicians who may be coming from other companies might be used to significant PTO accruals. Offering at least three weeks of PTO (two weeks’ vacation plus six federal holidays) within the first year of employment signals that you value their time and understand the need for rest and rejuvenation.

This incentive can appeal to new HVAC technician hires and be a strong reason for current employees to remain with your company. Especially in the HVAC industry, which is known for demanding hours, this incentive can help them not become overworked or overstressed.

The HVAC industry can be physically and mentally demanding and often requires long hours, especially during peak seasons. Without a focus on work-life balance, burnout is inevitable, leading to high turnover.

When HVAC technicians feel their personal lives are respected and supported, they are more engaged, productive, and far more likely to stay. A refreshed technician is a productive technician. 

Actively encourage your technicians to take their paid time off. Managers should be vigilant for signs of fatigue or stress, particularly among those who might be hesitant to take breaks due to commission structures or a desire to rack up hours. Remind them that taking time off isn’t a sign of weakness but a necessary component of sustainable performance.

Implement systems that notify employees when they’re close to reaching their maximum PTO accrual to ensure they don’t lose valuable time off. Promote flexibility where possible, such as reasonable on-call rotations or flexible scheduling options during slower periods.

HVAC tech compensation is always a significant factor in hiring.

But competitive pay means more than just an hourly rate. You must evaluate the entire compensation package, including any SPIFFs, bonuses, or overtime opportunities.

Is your total offering aligned with what other top HVAC companies in your region are paying?

The demand for skilled technicians drives wages up, and staying stagnant will cost you talent. While you don’t necessarily need to be the absolute highest payer, your package must be attractive enough to attract and keep the best. 

Commit to reviewing wages yearly (at a minimum). Semi-annually would be better (before the heating and cooling seasons begin) to ensure they keep pace with market trends and inflation. Also, don’t be afraid to advertise the pay scale for your positions in job listings.

This transparency can significantly increase your applicant pool and ensure you attract candidates with realistic expectations, saving everyone time and frustration. Fairness and transparency build trust, and trust builds loyalty.

HVAC technicians often work autonomously and behind the scenes, making it easy for their hard work to go unnoticed. Consistent and genuine recognition is a powerful motivator and a key retention tool. 

Train your managers to provide ongoing recognition. Simple “thank yous” for a job well done, acknowledging a complex repair, or praising exceptional customer service by sharing 5-star reviews in the company or departmental meeting (or simply screenshotting it and texting the technician “great job!”) can go a long way. Appreciation should be a daily practice, not just an annual event.

Understand that different people prefer different types of recognition. Some technicians might appreciate a public shout-out during a team meeting, while others prefer a quiet, one-on-one acknowledgment. Ask your team members what kind of recognition they value most.

Finally, use those weekly check-ins not only for performance discussions but also to celebrate recent accomplishments. Discuss a challenging repair they aced, a positive customer review they received, or how they helped a new team member.

Create a Culture of Belonging 

When HVAC technicians feel their contributions are seen and valued, their engagement skyrockets, fostering a deeper connection to your company and a strong desire to continue contributing.

The journey to becoming the HVAC employer of choice isn’t an overnight fix. It requires a deliberate, step-by-step approach.

By focusing on professional development, comprehensive benefits, work-life balance, competitive pay, and meaningful recognition, you can attract the best HVAC technicians and keep them with your company for the long haul.