Generating Work: Practical Strategies to Get More Leads

Nothing happens in business without a sale, and all sales start with a lead.
BDR’s Generating Work: Practical Strategies to Get More Leads training class equips home service businesses with actionable tactics to create a consistent pipeline of qualified leads.
This course dives into low-cost, high-impact lead-generation strategies for service and installation, including outbound calling, promotions, and neighborhood marketing. Attendees will learn how to create processes to refine their outreach and follow-up, ensuring no opportunity slips through the cracks. They’ll also learn how to leverage existing customer relationships for repeat business and referrals—while positioning their company as the obvious choice in their market.
This training also helps bridge the gap between marketing efforts and sales success, empowering teams to proactively drive revenue instead of waiting for opportunities to come to them.
Discover proven strategies to capture more leads and walk away with a clear plan to generate work for your service and install teams.
Distributors - Want to Schedule This Class for Your Dealers?
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- Marketing Coordinators
- Marketing Managers
- Marketing Specialists
- Owners
- Sales Managers
Things You Will Learn
1. How to calculate the true cost of generating a lead.
2. The step-by-step process to build a high-converting outbound calling program.
3. Creative ways to leverage promotions and rebates for immediate opportunities.
4. A proven framework for using newsletters and direct mail to nurture leads and retain customers.
5. How to "own" your neighborhoods by turning one-time buyers into loyal advocates.