Counter Intelligence: HVAC 101 for the Counter

Man standing behind counter of a store with a laptop

About This Training

For HVAC distributors, it’s critical that your parts counter team has a foundational understanding of the products you sell and how they work. This allows them to deliver a higher level of customer service and efficiency, which leads to increased average tickets and greater customer satisfaction and loyalty.

BDR’s HVAC 101 for the Counter gives attendees an overview of different types of HVAC equipment and their components, including gas furnaces, heat pumps, air conditioners, and ductless units.

The course is broken up into three separate 2-hour sessions, giving you ongoing training for your team without pulling them off the counter for a whole day. Registration for HVAC 101 for the Counter includes access to these sessions:

  • Gas furnaces, components, and accessories – October 12
  • Heat pumps / air conditioners, components, and accessories – October 26
  • Ductless heat pumps, components, and accessories – November 9

HVAC 101 for the Counter is part of the ongoing Counter-Intelligence training series, designed to provide distribution parts counter and inside sales employees with the knowledge and skills they need to succeed in their role by growing sales and building stronger customer relationships. 

Note: This event has a max capacity of 35 attendees per session.

Registration Is Open

Counter Intelligence: HVAC 101 for the Counter is coming up on October 12, 2023 through November 9, 2023 from 7:00am - 3:30pm CST

This training is virtual.

Distributors - Want to Schedule This Class for Your Team?

Schedule a call with us!

Who Should Attend This Training

Distributor Parts Counter / Inside Sales Rep

Things You Will Learn

1. Why it’s important to know what HVAC systems and their components are and how they work.

2. How gas furnaces, heat pumps, air conditioners, and ductless systems operate.

3. The different components and accessories available for each type of system.

4. Communication skills for interacting with customers at the counter.

Meet Your Trainer

Mike Cunningham.

Mike Cunningham

Client Relationship Specialist & Trainer

Mike Cunningham has over two decades of experience in HVAC, with roles in distribution sales and territory management. He leads training classes focused on maximizing results as well as guides distributors in building training journeys for their customers.