Assisting Your RNC Contractors in Entering the AOR Market


About This Training

Market diversification is an essential strategy for contractors to reduce their business risk while increasing their overall opportunity. Contractors who only work in the residential new construction (RNC) market have a higher business risk, particularly when consumer spending declines and interest rates increase.

In BDR’s Assisting Your RNC Contractors in Entering the AOR Market, discover how to help RNC contractors understand the opportunity and be able to expand into the add-on replacement (AOR) market.

This session is part of BDR’s Territory Management Consulting Skills series. In this training series, new and experienced territory managers will learn the strategies and skills they need to evolve into consultants who can build a partnership with their customers by delivering valuable business guidance and advice.

Ready to evolve your approach and enhance your results in your territory?

Registration Is Open

Date: November 21, 2024

Time: 12:30 p.m. - 3:45 p.m. CT

Location: Virtual

Cost: $300

Distributors - Want to Schedule This Class for Your Team?

Schedule a call with us!

Who Should Attend This Training

  • Distribution Managers
  • Distribution Sales Managers
  • Territory Managers

Things You Will Learn

1. Identifying which customers are good choices to expand into the AOR market.

2. The steps required to help a customer enter the AOR market.

3. The common pitfalls you and your customers should avoid in the process.

4. How to present the opportunity to your targeted customers.

Meet Your Trainer

Candy Cunningham.

Candy Cunningham

Distributor Relationship Specialist & Trainer

Candy Cunningham has over three decades of experience in the HVAC industry, with roles in distribution sales and territory management. As a Territory Manager, Candy was recognized in the Top 10 Percent of National Distribution Sales on three separate occasions. Now a trainer with BDR, Candy leads classes for both Territory Managers on growing sales in their territory, along with BDR's Duct Design and Improving Airflow with Aerodynamic Fittings classes, where she shares her knowledge of ductwork and experience in helping contractors make improvements to existing duct systems.
Scott Tinder.

Scott Tinder

Trainer & Instructional Designer

With over 30 years of HVAC industry experience, Scott Tinder has worked with dealers, distributors, and manufacturers throughout the United States and Canada to drive profitable growth in their businesses. He brings a genuine passion for helping the companies and individuals he works with to implement and achieve a higher level of success.