Art of Consumer Financing

The Art of Consumer Financing Class Graphic.

About This Training

Did you know 69% of American households have less than $1000 in savings and that 85% of consumers finance their top four purchases (home, college, vehicle, home improvement)? Financing is a must-have sales tool in today’s marketplace!

BDR’s Art of Consumer Financing teaches the fundamentals of how to implement retail financing practices in their business, including how to cover fees and stay competitively priced in their market while mastering the practice of retail financing, substantially growing sales, and gaining a competitive advantage in your market.

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Who Should Attend This Training

  • Managers
  • Owners
  • Sales Managers
  • Sales Professionals

Things You Will Learn

1. How to develop a proactive approach to communicate your finance offerings.

2. What each team member in your company needs to know about financing.

3. How to offer multiple financing choices to give your customers options.

4. How to cover the costs of financing.

5. How to develop an internal culture that drives financing success.

Meet Your Trainer

Scott Tinder.

Scott Tinder

Trainer & Instructional Designer

With over 30 years of HVAC industry experience, Scott Tinder has worked with dealers, distributors, and manufacturers throughout the United States and Canada to drive profitable growth in their businesses. He brings a genuine passion for helping the companies and individuals he works with to implement and achieve a higher level of success.
Candy Cunningham.

Candy Cunningham

Distributor Relationship Specialist & Trainer

Candy Cunningham has over three decades of experience in the HVAC industry, with roles in distribution sales and territory management. As a Territory Manager, Candy was recognized in the Top 10 Percent of National Distribution Sales on three separate occasions. Now a trainer with BDR, Candy leads classes for both Territory Managers and Dealers on maximizing results for their company.
John Michel.

John Michel

Lead Head Coach & Trainer

John Michel has built a highly successful career in the HVAC, energy services, plumbing, and contracting-related fields, with extensive experience in both the Residential and Commercial markets over the past 30 years. He understands the relationship between sales and the organizational structure required to support and manage growth… while maximizing profitability effectively.

What People Are Saying About Art of Consumer Financing

"Great content! Industry-leading and forward-thinking."
- Bradley Penrod / Robert’s Brothers Comfort

"I’m very pleased I took this Art of Consumer Financing class to better hone my skills. Very eye-opening and plan on using the information today to help myself look at the business numbers."
- Kenneth Leach / Prime Comfort Heating & Cooling