How Much Should Contractors Spend on Marketing?
How can contractors optimize their marketing budget, attract more clients, and build lasting relationships for growth? Paul Sanneman, founder of Contractor Staffing Source, is joined by Angela Kiel from Business Development Resources (BDR) to answer these critical questions. Angela, an expert in HVAC, plumbing, and electrical marketing, shares insights that every business owner needs to hear.
“You could have the best website in the world, but if your internal staff doesn’t know how to answer the phone, upsell accessories, or follow up with happy calls, you’re driving your profits down the line. The phone call isn’t the revenue – it’s the relationships and actions after the call that generate true growth.” — Angela Kiel
Discover the strategies to take your contracting business to the next level, improve your ROI, and create lasting customer relationships. Don’t miss the chance to connect with Paul or Angela to learn more!
Key Takeaways From This Episode:
- How Much Should Contractors Spend on Marketing?
- Allocating Your Marketing Budget: SEO vs. Pay-Per-Click (PPC)
- Measuring Marketing Effectiveness
- Customer Retention: Owning the Home
- Leveraging AI for Marketing
ABOUT THE HOST
Paul Sanneman
With over 40 years of experience, Paul has created several business coaching companies and consulted more than 400 construction companies. Contractor Staffing Source is the product of this experience and his most profound inspiration, as well as a solution to the most common issue his clients face; finding good people.
Paul’s dedication to working with residential contractors stems from his belief that they are the most exciting and ethical business owners. He is passionate about helping them build successful teams so they can make more money in less time and have more FUN.
ABOUT THE GUEST
Angela Kiel
Angela is a Strategic Partner Manager with BxB Media. She holds the distinction of being BxB’s second employee and very first coach. Angela has 20-plus years in the customer service and hospitality industry and over seven in HVAC marketing. She started with BxB in Detroit and has been working remotely from Pennsylvania since 2020 when she moved with her seven-year-old daughter.
What Angela loves most about working in the HVAC industry is its heroes—from owners to technicians to office staff to even her clients’ families. Everyone works together, day in and day out, to keep the surrounding world comfortable and happy. Angela feels blessed to be part of this complex team.
Watch the podcast featuring Angela Kiel on Contractor Staffing Source’s Business Success Tips Podcast!