From Information Overload to Streamlined Insights: Converting Service Data into Business Intelligence


In this episode of the Prime Partners Podcast, Shaun Black, Founder and Chief Analyst at PIVOTL, discusses the concept of business intelligence and its three key components: asking the right questions, getting clear answers, and making smart decisions. Discover the starting point for your businesses in implementing business intelligence and the impact it can have on team performance and business growth.

Key Takeaways

  • Business intelligence involves asking the right questions, getting clear answers, and making smart decisions based on data.
  • Transparency and accountability are crucial in creating a culture of business intelligence.
  • Implementing business intelligence can lead to improved team performance, growth, and profitability.
  • Getting started with business intelligence requires having the right field service platform and analytics solution in place.

Time Stamps

  • (00:00) – Introduction to Shaun and his background in data and analytics
  • (05:08) – The importance of clear answers
  • (08:34) – The Three S’s: Sales, Services, and Strategic Decision Making
  • (12:15) – Descriptive Analysis vs. Diagnostic Analysis
  • (18:38) – The benefits of analytics and business intelligence
  • (27:13) – Visible business intelligence leads to increased accountability
  • (31:51) – Getting started with business intelligence
  • (40:17) – The impact of business intelligence on team performance and business growth
  • (41:09) – About PIVOTL

About Shaun Black

Shaun Black is the Founder and Chief Analyst at PIVOTL, a business analytics consulting firm located in Orange County, California.

Shaun founded PIVOTL based on his unwavering belief in the transformative power of a well-designed analytics system and its ability to help companies improve across all areas of operation. He experienced this first-hand, working with hundreds of businesses over 17 years as an executive at a global manufacturing analytics software company. The in-house analytics he built to manage worldwide sales, marketing, and business development were the catalysts for what later became PIVOTL.

Contact Information


Shaun Black
(949) 529-9675
Time Zone: CST


Tyler Gunhus, Senior Marketing Communications Specialist.

BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Senior Marketing Communications Specialist. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.

In 2024, he took on the role as host of the Prime Partners Podcast, which delivers insight on services, resources, and business practices that can help your company succeed – faster.

Each episode features a BDR partner company or client who shares ways you can take your company forward.

Want to learn more about one of BDR’s SAI partners, who is highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, Samantha Minnar, or go to:

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