Streaming Audio Advertising 101

September 25, 2025
Prime Resources Podcast 2025 - Santino Guandolo

In this episode of the Prime Resources Podcast, Santino Guandolo shares about streaming audio advertising, exploring its significance for contractors. They discuss the basics of streaming audio ads, their role in brand awareness, and how they can amplify other marketing efforts.

Santino emphasizes the importance of targeted advertising, comparing it to traditional methods like billboards and radio. The conversation also covers the effectiveness of retargeting, the selection of platforms, and the elements of a successful streaming ad. Finally, they highlight the need for a strategic approach to marketing and the future trends in streaming audio.

Listen here:

Podcast: Play in new window | Download (Duration: 33:21 — 15.3MB)

Key Takeaways

  • Streaming audio ads are effective for building brand awareness.
  • Targeting capabilities are more precise than traditional methods.
  • Retargeting with display ads can boost engagement.
  • Choosing the right platform is crucial for success.
  • Streaming ads should be clear and concise.
  • Campaign planning is essential before launch.
  • Streaming audio should fit within a broader marketing mix.

Time Stamps

  • 00:00 Introduction to Streaming Audio Advertising
  • 04:09 Understanding the Importance of Awareness in Marketing
  • 07:08 Comparing Streaming Audio to Traditional Advertising
  • 10:06 The Power of Targeting in Streaming Audio
  • 13:03 Retargeting and Display Ads in Streaming Audio
  • 15:44 Choosing the Right Streaming Platforms
  • 19:00 Crafting Effective Streaming Audio Ads
  • 21:57 Integrating Streaming Audio into Your Marketing Mix
  • 25:03 Planning and Strategy for Streaming Audio Campaigns
  • 27:48 Future Trends in Streaming Audio Advertising

About the Prime Resources Podcast

Matt MacArthur.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

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