Practical Applications for AI in Home Service Businesses
In this episode of BDR’s Prime Partners Podcast, we sit down with Nathan Keller, Chief Sales Officer at Free2Grow, to unpack how Artificial Intelligence (AI) is shaking up the home service industry (especially HVAC, plumbing, and electrical)—without losing the human touch. From debunking myths to showing how AI voice solutions can enhance branding and personalization, Nathan makes a compelling case for why contractors shouldn’t fear the bots.
The conversation explores the evolution of AI-driven call services, how they stack up against traditional models, and what it takes to implement these tools to benefit your team and customers.
Whether you’re just curious or already testing AI tools, you’ll walk away with a clear understanding of the next wave of innovation—and how to make it work for you. Tune in to discover how AI is redefining service, not replacing it. You’ll learn what’s possible today, what’s coming next, and how to take your first (or next) step forward.
Podcast: Play in new window | Download (Duration: 27:32 — 12.6MB)
Key Takeaways
- Misconceptions about AI include overestimating its capabilities.
- Scripting and knowledge bases are crucial for effective AI.
- AI can handle customer objections effectively.
- Customers can access real-time analytics on call performance.
- Phased implementation of AI can ease the business transition.
- The future of AI includes outbound calling and texting functionalities.
Time Stamps
- 00:00 Introduction
- 04:49 The Transformation of AI in Call Answering
- 11:11 Differences Between Traditional and AI Call Services
- 14:36 Branding and Personal Touch in AI Services
- 17:58 About Free2Grow
- 19:34 Data Analytics and Performance Insights in AI
- 21:32 Future Directions in AI Technology
About Nathan Keller
Nathan Keller is the Chief Sales Officer and co-founder of Free2Grow. Founded in 2019, Nathan has worked as a sales leader for many technology companies that saw successful exits over the past decade.
Free2Grow is a cutting-edge AI-powered voice-answering solution designed to streamline and elevate your business communications.
Company Information
About the Prime Partners Podcast
BDR’s Prime Partners Podcast host, Tyler Gunhus, is BDR’s Marketing Manager. He has over ten years of communications experience spanning print, broadcast, and product marketing. After graduating from Biola University with a Communication and Media Arts degree, Tyler joined a large media company, coordinating content creation, social media, and promotions. He joined the BDR team in 2020, helping lead the marketing strategy and execution, focusing on brand development.
In 2024, he became the host of the Prime Partners Podcast, which delivers insight into services, resources, and business practices that can help your company succeed faster.
Each episode features a BDR partner company or client who shares ways you can drive your company forward.
Want to learn more about the BDR SAI partner highlighted in this episode? Reach out to BDR’s Client Experience Coordinator, or go to: https://www.bdrco.com/partners/
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