The majority of HVAC distributors are solely transactional in their sales approach and see themselves as a simply "vendor" rather than a "partner".
By moving to a consultative approach in sales, focused on helping customers solve problems and achieve goals, distributors can grow their revenue and capture greater market share.
In this breakout session slide deck from BDR's presentation at the 2024 HARDI Annual conference, you'll discover:
- The difference between transactional and consultative selling.
- The importance of understanding customer needs.
- How to make the transition to consultative selling.
- Next steps for leadership, management, and sellers to implement consultative selling.
Complete the form to gain access to the slide deck, and learn how to start transforming your approach with customers through consultative selling.
ready to make the transition to valuable consultant for your customers? Let us help!
Schedule a call to learn how BDR can help you build a winning training program that supports you, your team, and your customer's goals!
