Contractor’s Digital Marketing Playbook – Lead Generation
You’ve built a great business. Now it’s time to fuel it with the leads it deserves! In today’s competitive market, even the best contractors struggle to grow without a proven, repeatable system for generating demand.
Contractor’s Digital Marketing Playbook – Lead Generation gives home service businesses a clear roadmap for attracting more qualified customers online. In this session, contractors will learn how to turn their web presence into a powerful lead-generation engine through high-impact strategies that drive real results.
This course dives into the tactics that move the needle. Attendees will learn how to use Google Local Service Ads (LSA) and Pay Per Click (PPC) to drive more customers to your business, best practices on social media to promote your company and products, and how media advertising can help you stand out in your marketplace. By the end of this class, contractors will walk away with a practical steps you can immediately take to increase leads, boost conversions, and grow their business with confidence.
Your next customer is out there—make sure they can find you. Learn best practices from the Contractor’s Digital Marketing Playbook and start seeing measurable results.
Registration Is Open
Date: March 19, 2026
Time: 7:30 a.m. - 2:30 p.m.
Location: Virtual
Cost: $495
Distributors - Want to Schedule This Class for Your Contractors?
Who Is This For?
- General Managers
- Marketing Coordinators
- Marketing Managers
- Marketing Specialists
- Owners
- Sales Managers
Things You Will Learn
1. The difference between LSA and PPC, along with strategies to optimize both.
2. The pros and cons of different types of social media.
3. The different types media channel characteristics and how to use them.
4. How to build a marketing plan for promoting a product.
