The Contractor’s Digital Marketing Playbook

You’ve mastered your trade—now it’s time to master how to market it. Without a clear strategy, even the best home service businesses struggle to get noticed, win leads, and grow consistently.
BDR’s The Contractor’s Digital Marketing Playbook equips home services contractors with the essential strategies to build a strong online presence and attract more customers.
This course covers the essential building blocks of digital success, including developing a professional online brand identity, creating an effective website that converts visitors into customers, optimizing business directories and local citations for maximum visibility, mastering online review management to build trust and credibility, and leveraging Google Business Profile to dominate local search results.
By the end of the session, participants will have a clear, actionable plan to generate more leads and grow their business online.
Your next customer is out there—make sure they can find you. Learn best practices from the Contractor’s Marketing Playbook and start seeing measurable results.
Registration Is Open
Date: September 4, 2025
Time: 7:30 a.m. - 2:30 p.m. PT
Location: Virtual
Cost: $495
Distributors - Want to Schedule This Class for Your Contractors?
- General Managers
- Marketing Coordinators
- Marketing Managers
- Marketing Specialists
- Owners
- Sales Managers
Things You Will Learn
1. How to establish a professional online brand that resonates with customers.
2. Best practices for building a website that drives conversions.
3. Strategies for optimizing business directories and local citations to help consumers find you.
4. Techniques to manage online reviews and enhance reputation.
5. Ways to maximize visibility using Google Business Profile.