BDR Equips HVAC Contractors to Stabilize and Grow Revenue with Commercial Maintenance


SEATTLE — Mar. 25, 2021 — Business Development Resources (BDR), the training and business coaching authority for home services industry professionals, provides strategies and skills for increasing long-term high-margin commercial maintenance agreements at a three-day virtual training in May. 

BDR’s Commercial Maintenance Sales workshop, scheduled for May 11-13, helps HVAC professionals identify and analyze the impact of agreements on short- and long-term revenue growth.

“Commercial maintenance agreements are the fastest, most proactive way to grow your service business,” said Jennifer Shooshanian, BDR’s lead service trainer and senior service coach. “It’s an area with shared advantages and value for customers, technicians and sales staff as well as managers and owners. We help contractors leverage maintenance relationships to build a loyal customer base and increase their repair and replacement revenue.”

Led by industry professionals, BDR’s Commercial Maintenance Sales provides best practices for contractors to manage the sales process. Attendees will learn how to:

  • Stabilize service revenues by removing seasonal trends.
  • Identify prospects and create compelling proposals
  • Maintain a consistent work force and build a career path for technicians and other employees.
  • Create a repeatable sales process that positions you to capture replacement leads.

“Business owners who can maximize the opportunities presented by maintenance agreements can quickly differentiate their companies from the competition,” Shooshanian said. “It’s one of the most effective and efficient mechanisms for growth, but many HVAC professionals don’t have a clear strategy.”

Commercial Maintenance Sales is intended for contracting business owners, sales and service managers and sales representatives. BDR’s live virtual training is broken up into three 90- to 120-minute sessions each day. Participants have access to the same training as BDR’s live events from the comfort and convenience of their own desk.

For more information on BDR’s Commercial Maintenance Sales workshop, visit  

About BDR

BDR (Business Development Resources) is the premier provider of business training and coaching to HVAC contractors and distributors, established in 1998. BDR’s Profit Coach program has a membership of 600 leading contractors. Ten thousand HVAC professionals across North America attend BDR training courses annually. Nearly 1,000 industry professionals attend Profit Launch, BDR’s planning workshop. For more information, please visit

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