BDR Acquires Home Service Marketing Agency BxB Media

Contractors can now tap into new levels of opportunity by leveraging proven marketing strategies and tools in the one-stop shop for home service business growth

SEATTLE — June 27, 2024 — Business Development Resources (BDR), the home service industry’s training and business coaching authority, announced the acquisition of BxB Media, a full-service marketing agency supporting contractor businesses. As part of the transaction, BDR and BxB partnered with an investment firm to support the ongoing growth of the combined companies as well as future strategic acquisitions.

BDR and BxB Media have worked together for over a decade to support the growth of home service businesses nationwide. That history, paired with aligned missions, visions, and values, led to a natural fit in the acquisition process.

“This move marks an exciting new chapter for both our companies as we join forces to better serve our clients and advance our industry,” said Bruce Wiseman, BDR’s CEO and founder. “By combining our strengths and expertise, we are poised to deliver even greater solutions, helping businesses across the country continue ‘Driving Profit and Growth®.’”

The BxB Media brand will continue operating under BDR as a new “Marketing Services” department, continuing to expand the reach of two first-class industry brands.

“We have worked closely with BDR for over a decade and are thrilled that the BxB team will officially become part of this outstanding organization,” said Daniel Eller, BxB’s vice president of innovation. “BDR’s extensive resources and commitment to excellence will ensure that our clients continue to receive the world-class service and support they have come to expect.”

Key highlights of the acquisition include:

• Holistic Business Solution: By pairing business coaching and training with results-driven marketing resources, BDR and BxB Media position contractors to conquer their market and take the next step forward for their businesses.

• Strengthening an Experienced Team: The combined BDR and BxB Media team, now nearly 200 strong, brings decades of experience and proven track records in delivering excellence and innovation to thousands of home services businesses across the country.

• Investment in Innovation: By joining forces, BDR enhances its capacity to invest in new technologies, research, and development efforts to deliver greater value to clients.

Uplift Partners acted as the financial advisor to BDR. To learn more about the acquisition, visit www.bdrco.com/acquisition.

About Business Development Resources (BDR) 

BDR (Business Development Resources), the premier business training and coaching provider to HVAC contractors and distributors, was founded in 1998 by Bruce Wiseman and Barry Burnett. BDR has helped thousands of contractors build sustainable companies. BDR’s Profit Coach program has a membership of 600 leading contractors. Ten thousand HVAC professionals across North America attend BDR training courses annually. Nearly 1,000 industry professionals attend Profit Launch, BDR’s business planning workshop. For more information, please visit www.bdrco.com.

About BxB Media 
BxB Media specializes in marketing services tailored for HVAC and home services companies, focusing on boosting brand recognition and driving business growth. Their comprehensive approach ensures a consistent and professional brand message customized to each client’s unique requirements and market. Renowned for their collaborative efforts, BxB Media utilizes proprietary marketing systems to achieve measurable outcomes and keep clients informed throughout the entire process. By partnering with BxB Media, home service businesses can strengthen their local market presence through strategic planning and dedicated teamwork. For more information, visit www.bxbmedia.com.