Using Data to Make Better Business Decisions

August 21, 2025

In this episode of the Prime Resources podcast, Todd Neely, head coach at BDR, discusses the importance of using data to make informed business decisions. He emphasizes the need for contractors to understand key metrics such as breakeven points, leading indicators, and financial benchmarks.

Todd shares strategies for tracking data effectively, the significance of timely financial statements, and how to use data to celebrate team successes. He also highlights the importance of transparency in sharing data with team members to foster engagement and drive results.

Listen here:

Podcast: Play in new window | Download (Duration: 34:05 — 15.6MB)

Key Takeaways

  • Understanding the breakeven point is crucial for profitability.
  • Proactive data strategies can mitigate seasonal fluctuations.
  • Timely financials are essential for making informed decisions.
  • Benchmarking against industry standards is key to success.
  • Data should be used to celebrate team wins and build culture.
  • Transparency with data fosters team engagement and accountability.
  • Data can highlight areas for process improvement.
  • A structured approach to data tracking leads to better business outcomes.

Time Stamps

  • 00:00 Introduction to Data-Driven Decisions
  • 01:36 Understanding Key Metrics for Beginners
  • 04:25 Advanced Data Points for Successful Contractors
  • 09:45 Frequency of Data Review
  • 12:50 Benchmarking for Success
  • 16:27 The Role of Profit and Loss Statements
  • 20:57 Data Strategies for Business Expansion
  • 27:06 Success Stories and Pitfalls in Data Usage
  • 31:45 Final Thoughts on Data Transparency and Team Engagement

About Todd Neely

Todd Neely’s career spans diverse industries, from HVAC to manufacturing, where he honed his skills as a leader and strategist. Todd’s track record of accomplishments underscores his strengths as a professional. From orchestrating successful acquisitions to fostering cohesive teams and driving revenue growth, he has consistently delivered results. Certified as a “Continuous Improvement Master Trainer,” Todd prioritizes building robust and committed teams, ensuring sustainable business success. 

About the Prime Resources Podcast

Matt MacArthur.

BDR’s Prime Resources Podcast host, Matt MacArthur, is senior vice president of training & marketing. Having worked in the industry for over two decades, he continually works with BDR’s trainers to improve training materials and class delivery. He leads the marketing department in developing marketing tools for BDR’s 50+ business training classes and coaching services, including the Profit Coach program.

Each episode of Prime Resources Podcast is dedicated to providing you with the knowledge you need to help your business achieve Prime results, with ‘Prime’ being the most flourishing stage or state.

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