Empower your sales team to become trusted advisors contractors depend on, creating value that goes far beyond price.

BDR is bringing its Sales Associate Roadmap to Success Series LIVE to JB Warranties in Dallas, Texas. Across two powerful two-day sessions, distribution sales professionals will learn how to build stronger contractor relationships, grow their territories with purpose, and create measurable business results. Whether you’re developing new territory managers or sharpening the skills of experienced sales associates, this series provides the proven framework to help your team sell with confidence and deliver greater value.

Attend individual sessions or register for the complete series. Enroll in both to experience the full Roadmap journey, build skills that progress from one class to the next, and save $250.

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Foundations

September 22–23, 2026

Every successful sales territory starts with the right foundation.

Sales Associate Roadmap to Success: Foundations equips distribution sales professionals with the core strategies needed to grow their territories while building lasting relationships with contractors. Rather than focusing on products alone, participants learn how to understand their customers’ businesses, identify growth opportunities, and become trusted business partners that contractors want to work with.

This session establishes the mindset, habits, and processes that separate high-performing sales professionals from everyone else.

What You’ll Learn

• The evolving role of the Sales Associate in today’s distribution environment
• How to prioritize daily activities that drive territory growth
• Strategies for building long-term contractor relationships based on value instead of price
• How to analyze your territory and uncover new prospecting opportunities
• The contractor business metrics every distributor should understand, including breakeven, overhead, and cost of goods sold

Building Blocks

November 17–18, 2026

Once you’ve built the foundation, it’s time to become the partner contractors depend on.

Sales Associate Roadmap to Success: Building Blocks expands on the concepts introduced in Foundations and helps sales professionals take the next step toward becoming consultative business advisors. Participants learn how to interpret contractor financials, identify profit opportunities, and confidently recommend products, programs, and solutions that improve contractor performance.

The result is stronger customer relationships, increased sales opportunities, and long-term territory growth.

What You’ll Learn

• How to transition from transactional selling to consultative territory management
• How to understand contractor financial statements, including the Balance Sheet and Profit & Loss
• Strategies contractors can use to increase profitability through accessories, upselling, and financing
• Best practices for introducing products and programs by communicating business value
• Advanced territory evaluation techniques to identify sustainable growth opportunities