Building Authentic Culture

vision, mission, values

Everybody talks about company culture these days, but very few people in the industry understand what it really means. Even fewer people know how to build one.

An effective, authentic culture means each team member is continuously living out the mission, vision and values of the company. Whether it’s answering the phone or talking to clients, every single task should be aligned with the company’s goals. There are three questions you and your team members should constantly be asking.

Read the full article from BDR head coach and trainer Jeff Plant on Contractor.