Structuring for Profit & Growth

Atlanta, GA
Feb. 6, 2018 - Feb. 7, 2018

Structuring for Profit & Growth has been completely updated with cutting edge content and information that every business owner and manager needs to know and understand in order to grow and prosper.

Topics Include

  • Delivering 360 degrees of trust in sales
  • Generational selling - Millennials selling to Baby Boomers
  • How to capture the new "aging in place" market
  • Successful strategies for managing Millennials
  • Dynamics of profitability
  • How to structure your business for profitable growth
  • Operational keys for profitable growth
  • Service strategies for success

Learn how to capture sales to Baby Boomers through a Millennial workforce

According to Fox Business, Baby Boomers control 74% of all disposable income in the US and will be receiving a windfall from new tax cuts. Let's put together a strategy to capture our share!

The Facts

The Baby Boomer generation currently holds 74% of the nation’s wealth[1], and has the potential to control up to 85% once they receive their inheritance from the Traditionalist generation.

The Baby Boomer generation, now 85 million strong with immigration, also owns 53% of owner-occupied houses in the United States, which is the biggest share for one generation since the government started collecting data in 1900.[2]

Up to 10,000 Baby Boomers retire each day. Most plan to “age in place:” update their current home one more time so they don’t have to move.[3]

The Opportunity

We have a once-in-a-lifetime opportunity to capture sales from Baby Boomers who will soon experience a one-time windfall from the recent tax cuts. However, we have to be able to develop a sales and install strategy for Baby Boomers that is implemented through a mostly Millennial workforce.

[1] Source: Fox Business News

[2] Source:

[3] Source:, Boomers remodel their homes so they don’t have to move

Workshop Info

"This is my 3rd or 4th class with Barry and  I learn something new each time I come. I am currently working towards an MBA and still think these classes are the most valuable for our business education."

Cortney Killion,  Rick's Heating & A/C

Meet Your Trainer - Barry Burnett

Barry Burnett

Barry Burnett is recognized on a national scale as one of the HVAC industry’s premier business management training and consulting icons. 

His experience in the HVAC industry spans more than 42 years. Barry has trained tens-of-thousands of business owners on HVAC-specific business management concepts to help contractors and dealers to drive profit and growth in their business and to better serve their customers, communities and employees.

Who Should Attend

  • Owners
  • Managers

What’s Included

  • Continental Breakfast
  • Buffet Lunch
  • Break snacks
  • Class Book & Materials


You will be receiving a welcome packet that will include travel planning suggestions. We are
recommending that flight arrangements be made 21-28 days before travel. Your return flight
should be scheduled after 5:00 PM on the last day of class.

Hotel recommendations will be sent in your class welcome packet.

"As an office manager / sales coordinator in a new, growing company, I found this to be extremely beneficial in my knowledge of our industry and how I can be a part of the continued success." ~ Rooney Hunt, Deer Valley AC & Heating

To sign up or for more information contact Angie Swartz


Phone 206-870-1880