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RES Air Conditioning

Rick Thrasher

I have been a BDR client for years.  I recently sent my Sales Manager and Service Manager to SS1 in Atlanta.  They came back and said “Everything you have been preaching to us over the last 3 years now makes perfect sense!”

In the 3 months since that class they are now:

  1. Going on the return trip after the installation to make sure our clients are 100% satisfied and generating referrals (hadn’t been doing that)

  2. Revamped our introductory letter (and email)

What we have figured out is that is we consistently do all the steps we have learned in the sales process (from start to finish), we eliminate the competition every time.