Every business needs a continual pipeline of high-quality sales leads to generate sales. However, this does not mean you must rely on constant radio spots, the Yellow Pages, or other expensive advertising. In fact, The Perfect Lead teaches you proven methods to generate high-quality leads at a low cost.

• Find leads hiding in plain sight
• Leverage your existing employees to generate leads
• Plus more ways to generate the all-important leads that will feed your sales machine.

You will also learn how to:

• Create effective marketing pieces that will drive lead opportunities
• Motivate your team to turn them into a lead generation machine
• Build your reputation in your marketplace so that you will be the market leader!

• Generate more leads using your existing assets.
• Learn the process to create marketing pieces.
• Learn how to motivate your team to generate leads for the company.
• Generate more high-end equipment sales.
• Increases profitability of the dealers
• Builds brand awareness in the local market
• Make "no cost" changes to drive new leads
• Utilize pre-built marketing resources to generate marketing pieces with impact
• Generate marketing benefits by developing a "green" strategy for your company
• Become 100% referral-driven
• Implement a neighborhood marketing strategy that will pay dividends of high-quality leads year after year

1. Class Mission
2. Establish your Brand
3. Referrals
4. Intercompany Leads
5. Existing Customers
6. Neighborhood Penetration
7. Targeted Direct Mails
8. Promotions / PR
9. Lead Management
10. Implementation